Store Areas: The Fundamental Unit of Shopper Location Analytics is Geospatial - a podcast by Gary Angel

The Measurement Minute by Gary Angel

 

There’s a hidden ambiguity at the heart of a metric like “Area Foot Traffic”, because it’s not always obvious what exactly an area is. In thinking about store area, it turns out that all sorts of different area types might be interesting – everything from a single square foot, to a floor to a set of non-contiguous regions that serve a similar purpose or function. In this post, the Measurement Minute considers different ways to think about area and some of the advantages of each.

 

 

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