Store Associate Metrics - a podcast by Gary Angel
from 2021-11-02T00:46:07
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The Measurement Minute by Gary Angel
Measuring Associates is an unexpected benefit of doing powerful in-store shopper measurement. But when it comes to making sense of Associate data, the metrics that work for shoppers don’t always apply. There’s little point in measuring Visits, Lingers, Draws or Dwells – all core shopper journey metrics. On the other hand, time in area and area occupancy matter. And when you measure both shoppers and Associates, cool things happen…
Further episodes of The Measurement Minute
Further podcasts by Gary Angel
Website of Gary Angel