Store Dashboarding with Behavioral Analytics - a podcast by Gary Angel

The Measurement Minute by Gary Angel

 

Though the best uses of shopper measurement data often involve focused analysis to answer a specific business question, there’s both a need and real value in making store measurement data more accessible. Often, that translates into a demand for KPIs and dashboarding. That can be challenging, because the most obvious KPIs for in-store shopper measurement are driven by PoS and Door-Counting – not shopper behavior. But if you want a dashboard that drives one level deeper into why store performance is the way it is, then shopper measurement can help.

 

 

 

Further episodes of The Measurement Minute

Further podcasts by Gary Angel

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