The Store is a Black Box : Building a Measurement Framework for In-Store Shopper Analytics - a podcast by Gary Angel

The Measurement Minute by Gary Angel

 

Most areas within the enterprise have long since honed in on a robust measurement framework for their discipline. Except for minor tweaking around the edges, accountants, digital analysts and call-center managers aren’t still trying to figure our metrics, KPIs and reports. But when it comes to in-store behavioral analytics, that’s just not the case. Even sophisticated retailers mostly have yet to create a reporting framework for what happens in between entry and Point-of-Sale.

 

 

 

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