Tying Point-of-Sale (PoS) data to Shopper Journey Data - a podcast by Gary Angel
from 2021-06-22T22:42:52
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The Measurement Minute by Gary Angel
If conversion is the all important metric at the bottom of the in-store funnel, it’s disappointingly ambiguous when it comes to in-store journey data. The problem is that while full path shopper journey data can track a shopper to the cash-wrap, it can’t tell you what they bought. And what they bought is essential to understanding which areas and displays drove conversion. Fortunately, with highly-accurate people-measurement technologies, there is a solution.
Further episodes of The Measurement Minute
Further podcasts by Gary Angel
Website of Gary Angel