?100 million+ installs with zero paid user acquisition spend - with Anette Staloy (VP of Business&Marketing at Dirtybit)? - a podcast by Shamanth Rao

My guest today is Anette Staloy, the VP of Business & Marketing at Dirtybit, the Norwegian studio behind the successful Fun Run titles for mobile (125+ mill downloads). She joined the company almost 5 years ago, and has had a key role in growing the company from 8 to 22 employees. Anette is also co-founder of Women in Games Norway.

I’m excited for this conversation because Anette & her team have had experiences that are a direct counterpoint to a very public position that I’ve had. In many articles and forums online I’ve stated that distribution on mobile is very very hard without paid marketing - for many reasons. Yet Anette and her team at Dirtybit crossed 100+ million installs for the Fun Run series of games with no paid marketing whatsoever - by relying primarily on their community to capitalize on a surprising burst of early virality.

Yes, mobile is primarily pay-to-play today -> but this conversation with Anette showcases what circumstances let you evade the primarily pay-to-play nature of the mobile app ecosystem.

Key Highlights:

?How FunRun ended up trending worldwide on Twitter and became the top downloaded app on the iTunes charts in 2012.

??How the DirtyBit team discovered that the virality had originated in high schools in America.

?Why the DirtyBit offices have one wall designated for fan art.

?What DirtyBit’s approach to community and live ops is like today.How DirtyBit works with in-game ambassadors - and how they incentivize them.

?Why DirtyBit started thinking about paid UA in 2017.

? What Anette and her team did when they noticed the older versions of Fun Run were cannibalizing the newer ones.

?Is it realistic to expect to attain massive organic growth a la Fun Run in 2020?


Check out the full transcript and show notes here:
http://mobileuseracquisitionshow.com/episode/100-million-installs-with-zero-paid-user-acquisition-spend-with-anette-staloyvp-of-business-marketing-at-dirtybit/
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http://HowThingsGrow.co

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