Podcasts by The Mobile User Acquisition Show
Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for breakthrough B2C apps & help them navigate the brave new world of privacy-first, post-identifier marketing. See also: our live workshop series on marketing in a post-identifier world: https://mobilegrowthlab.com/
Further podcasts by Shamanth Rao
Podcast on the topic Firmengründung
All episodes
?Google’s Privacy Sandbox for Android explained: The Topics API and how it changes ad targeting? from 2022-02-25T06:00
Apple’s privacy policy changes disrupted the ad industry and left us all in the dark, working around a broken measurement system. As expected, Google is following suit. While their approach is l...
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?From B2C to zero to B2B (including a Real Housewives detour) ? from 2022-02-18T03:00
How do you successfully make the switch from B2C to B2B?
Should you go from focusing on one category to branching out to other possibilities? And how exactly are prediction games and NFTs...
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?? How to build a mobile marketing function from scratch, with Simon Vishnevskiy (Head of Paid Acquisition, Dave)? from 2022-02-11T05:00
Ever wondered what it takes for a Round B startup with no mobile marketing function to get to an IPO and be featured on best-of lists? Or perhaps you’ve been struggling to hire key growth market...
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?The ascendance of cross-promos in a post-ATT world, with David Philippson (CEO&Co-Founder -Dataseat) from 2022-02-04T08:00
How do you make cross-promos work in a post-ATT world?
David Philippson, CEO and co-founder of Dataseat, gives us the lo...
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?SKAN: a playbook for today and the future, with Piyush Mishra (Lead Growth Manager-Product Madness) from 2022-01-28T00:00
Ever thought that each SKAN update from Apple is making measurement more and more ambiguous?
We’re back to delving into SKAN in this latest episode with Faith Price.
![Faith Price](https://www.linkedin.com/i...</p>
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<h5 class="card-title"><a href="/podcast/the-mobile-user-acquisition-show/how-to-run-a-soft-launch-in-a-post-att-world-with-faith-price-head-of-paid-ua-doubledown-interactive/">?How to run a soft launch in a post-ATT world, with Faith Price, Head of Paid UA(DoubleDown Interactive) ?</a><small> from 2022-01-20T02:00</small></h5>
<p class="card-text"><p>Our first guest of 2022 is <a href=){kind=link}
Faith heads the paid UA team at DoubleDown Interactive and has spent a large part of her car...
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?The Mobile Growth Crystal Ball 2022: Predictions Part 3: Retention marketing(Peggy Anne Salz, Mobile Groove); Play-to-earn gaming models (Keith Kawahata, AppLovin); Cross Promotions (Cameron Thom, Adikteev); Self-published games (Jon Hook, BoomHits) ? from 2021-12-23T07:00
Why is the buzzword for 2022 “retention marketing”?
How is the play-to-earn model going to grow next year?
Cross promotions are on the rise.
Will the move to self-publishing be wor...
?The Mobile Growth Crystal Ball 2022: Predictions Part 2: Homecoming of the creative process (Melissa Zeloof, ironSource); Newer UA sources in the gang (Nataliia Drozd, Fabulous); Alternate payment methods (Jerome Turnbull, AppLovin) ? from 2021-12-21T14:00
Will creative processes march back in-house?
Is the grass greener on the other side of Facebook UA?
How are game developers going to look at payments on gaming apps?
The second...
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?The Mobile Growth Crystal Ball 2022: Predictions Part 1: Creative Automation(Danika Wilkinson, SocialPoint); Subscription Optimization(Andy Carvell, Phiture); an iOS Scandal(John Koetsier, Forbes) ? from 2021-12-20T11:00
Can AI breathe life into creatives? What does 2022 look like for subscription apps?
Will there be a blow up because Apple hasn’t really kept its word on “no fingerprinting”?<...
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?How to build lasting partnerships with iTunes and Google Play app stores, with Jayvian Hong (Head of Strategic Partnerships, Miniclip) ? from 2021-12-09T10:00
Our guest today is Jayvian Hong. Jayvian heads Strategic Partnerships at Miniclip Listen
?How monetization barriers can improve retention ? from 2021-12-03T06:00
A few weeks ago, we released an episode on balancing monetization and retentio...
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4 challenges of MMM based incrementality models and how to mitigate them ? from 2021-11-26T10:00
MMM based incrementality models: Is it the light at the end of the tunnel?
Post IDFA, we were quite skeptical about employing MMM based incrementality analyses in our measurements. ...
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?How hybrid games combine the simplicity of hypercasual and depth of casual games, with Jon Hook, CEO at BoomHits ? from 2021-11-19T01:00
Our guest today is Jon Hook. Jon is the CEO at BoomHits, a mobile game publisher with many hits in the hypercasual and idle genres.
In today’s episode, Jon tells us about how the hypercas...
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?The zero meeting workplace - with Brett Nowak, Founder at Liquid and Grit ? from 2021-11-12T08:00
How many times did you think to yourself “Well, that 60 min meeting could’ve been a 5 min email!”?
Today's guest is Brett Nowak. Brett is the founder of Liquid & Grit, a pr...
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?How to use structured TGIFs to build a 100 million download game from scratch - with Sheetal Bairamadgi, Founder at Crikey? from 2021-11-05T08:00
What does it take for an indie studio founded by someone with no game design experience to achieve 100 million downloads?
Our guest in today’s episode is Sheetal Bairamadgi. Sheeta...
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?????How to find the balance between monetization and retention - a mini-case study?? from 2021-10-28T15:00
Is there a secret to achieving better retention?
Marketers and app developers are often asked the same question - how can we improve retention?
Unfortunately, while there is no magic...
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?How to break out of a creative rut by resetting your processes - with Danika Wilkinson, Product Marketing Manager, Social Point? from 2021-10-21T14:00
Danika Wilkinson is a product marketer at Social Point, where she is responsible for the overall, high level marketing strategy of one of their games. She strategises all aspects of game marketi...
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Why your LTV might differ from your analyst’s LTV from 2021-10-15T13:00
LTV: a metric that is central to marketing decisioning. While it is an important metric to decide further budget allocations, it’s important to understand that there is no one single objective w...
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The anatomy of a breakout launch: learnings from Project Makeover, with Jerome Turnbull, VP of Growth, AppLovin from 2021-10-07T07:00
In today’s episode, we’re in conversation with Jerome Turnbull. Jerome is Vice President of Growth at AppLovin where he helps fuel user acquisition and ad monetization for the games made by AppL...
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??App Store Optimization is not a strategy for scaling growth? from 2021-10-01T15:00
App Store Optimization is often discussed as a key component in app scaling strategies. In this episode, we see why this isn’t really the best way to grow an app. Shamanth also highlights that t...
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?How to build a hit developer-facing product - with Aurora Klæboe Berg, COO at Medal TV ? from 2021-09-24T22:00
Today’s guest Aurora Klæboe Berg is the COO of Medal.tv. Medal.tv is the largest platform for recording and sharing short gaming clips among friends. She was previously the co-founder and...
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?How PuzzleSocial Grew UA Spend From Zero to $1.5 Million per Month(and got acquired by Zynga)? from 2021-09-17T11:00
Today's episode is a reading of an article I wrote for our friends at Liftoff in 2019. While mobile and marketing have come a LONG way since then - with platform and algo changes, and of co...
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?How to apply Media Mix Modelling based solutions to mobile apps - with Brian Krebs, CEO at MetricWorks ?? from 2021-09-08T10:00
In one of our previous episodes, we discussed how media mix modelling might not be the best bet post-IDFA. However, some of you have reached out to say that it isnt quite as black and white - an...
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?State of iOS UA: Stats, Trends, and Strategies: our webinar with Singular, Liftoff&Adcolony? from 2021-09-03T08:00
Today’s episode is a recording of a webinar hosted by Singular and moderated by John Koetsier. We were joined by Eran Friedman from Singular, Pedro Ponce de Leon from Liftoff, and Ben Holmes fro...
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?iOS 15: No more self-attributing networks (SANs): how SKAdNetwork will allow more objective campaign measurement soon ? from 2021-08-27T06:00
A big change that’s coming to SKAdNetwork with iOS 15 is one that’s under-the-hood - and it’s significant because it addresses a big shortcoming of SKAdNetwork right now by allowing apples-to-ap...
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?How to win with Apple Search Ads in a post-ATT world - with Thomas Petit, Growth Consultant ? from 2021-08-20T11:00
The landscape of Apple Search Ads has changed, but unlike the changes in SKAdNetwork that have impacted most mobile channels, these changes have been far more subtle and nuanced - and yet are ve...
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?Are media mix models the future of post-IDFA mobile marketing? (Not for the vast majority) ? from 2021-08-13T13:00
Media mix modeling is being touted as one of the ways forward in the post-IDFA world, as advertisers reel and reevaluate their spend allocation models entirely. However, there are inherent requi...
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?Much-awaited changes to Facebook’s Automated App Ads (AAA) campaigns: audience exclusion, age targeting, city targeting ? from 2021-08-05T15:00
Today we’ll talk about big changes that have just come to AAA campaigns on Facebook - which should alleviate many of the concerns about AAA that we had shared earlier on this podcast. These coul...
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?iOS 15: AB testing (finally) arrives on iTunes with Product Page Optimization – what’s possible (and what isn’t) ? from 2021-07-29T11:00
Apple is finally set to introduce A/B testing to its app store, and it has come not a minute too soon. Mobile marketers have used alternative ways to get these results, and they have not been th...
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?How native ad flows with landing pages articles win out over direct to appstore flows - with Violeta Pirnog, Senior Performance Marketing Manager at Blinkist ? from 2021-07-22T12:00
Seems organic, but is paid. Long user funnel, with high CTR.
In this episode, with our guest, Violeta Pirnog, Senior Performance Marketing Manager at Blinkist, we are unpacking the bundle...
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? iOS 15: How custom product pages *could* dramatically impact UA strategy (with examples) ? from 2021-07-15T09:00
Among the big changes that are coming with iOS 15 are custom product pages, which offer the ability to customize app store pages for different audiences.
In this episode we review some...
???How to scale non-gaming audiences for games via influencers - with Nahir Garcia, head of user acquisition at Etermax ? from 2021-07-08T17:00
We are excited today to welcome Nahir Garcia, head of user acquisition at Etermax, creators of the successful series of games Trivia Crack. [Note: this is the English version of the Spanish epis...
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?The curious case of Facebook’s 128 install recommendation: how to address SKAdNetwork’s privacy threshold limitations ? from 2021-07-07T06:00
Apple’s privacy thresholds in SKAdNetwork have been obfuscating conversion values - and preventing advertisers from getting an accurate read on performance, especially on Facebook. Facebook reco...
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?What’s working now post ATT/iOS 14.5 in mobile user acquisition: 6 opportunities to address performance deterioration ? from 2021-06-29T12:00
We’re 2 months into ATT - and more of the dust has settled.
Many advertisers are continuing to see challenges with their performance right now as the actual impact of traffic without u...
?? Zero to launch: how to (actually) build a casual gaming studio from scratch - with Sophie Vo, Studio&Game Lead at Voodoo ? from 2021-06-24T17:00
Our guest today is Sophie Vo, studio and game lead at Voodoo, and founder of Rise and Play, a knowledge sharing platform for leaders in the gaming industry. In our conversation today, we talk ab...
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???[En espanol] Cómo contratar influencers a gran escala: con Nahir Garcia, la jefa de adquisición de usuarios en Etermax ? from 2021-06-18T13:00
Este es nuestro segundo episodio del Mobile User Acquisition Show en Español. (An English version of this episode will follow shortly!).
Estamos emocionados de dar la bienvenida a Nahir...
?Why you shouldn’t diversify your user acquisition mix early on ? from 2021-06-08T15:00
This episode was inspired by a discussion I’ve had online recently.
I’ve seen this stated at times - that developers should diversify their user acquisition channel mix. Investing is g...
?How to build a bidding decision engine to future-proof your user acquisition activity - with Jayne Peressini, Senior Director, Mobile Marketing and Growth at Electronic Arts (EA) ? from 2021-06-03T10:00
“If multiple app stores do the same thing(as Apple did with ATT), I see this as a disruption to business.”
Now that the IDFA rug has well and truly been pulled from adve...
?? The state of Google Ads UAC post ATT/iOS 14.5: 8 big changes&challenges ?? from 2021-05-28T02:00
Last week, we talked about what’s up with Facebook - and this week we’re taking a look at what’s happening with Google post iOS 14.5/ATT. What is changing, what is working with creatives, report...
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???????The state of Facebook Ads post iOS 14.5/ATT: 4 challenges&4 opportunities? from 2021-05-21T15:00
What’s happening with Facebook? What is changing, what is working with creatives, reporting and day to day ops - and what is a big hot mess right now?
It’s just under a month since ATT an...
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?How to make compound/synthetic conversion value schemas work in SKAdNetwork ? from 2021-05-14T15:00
Highly specific or customized SKAdNetwork conversion schemas can be relevant and useful - primarily because these are a good indicator of eventual LTVs of users. However there are aspects of the...
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?Why more is more: how to use words to shatter the short attention span myth: w/ Stevie Lutgen, Senior Manager UA at Radish Fiction ? from 2021-05-05T16:00
“We discovered that the more words we put in front of people, the better return on ad spend we were getting.”
Our guest today is Stevie Lutgen, Sr. Manager UA at Radish Fiction. I...
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?How to break up with Facebook: the opportunities and challenges of an unusual acquisition channel mix - with Trang Dao, VP of Growth at Atom Finance ?? from 2021-04-28T13:00
"Oh, if we turn off the spigot, is it going to tank our growth?"
When practically all UA mixes involve Facebook, it is rare to come across a strategy that doesn’t use it at al...
?Is your CAC 10x of what your platform reports? How to surface incrementality issues in your paid UA - with Adam Lovallo, CEO and founder of Thesis ? from 2021-04-20T09:00
Our guest today is Adam Lovallo, CEO and founder of Thesis, host of the MAU [Talk] podcast, and founder of grow.co. Adam was our first guest on How Things Grow, and his episode on the rise and f...
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???????How will lookalikes and post-install event optimization work under ATT&SKAdNetwork? ? from 2021-04-13T12:00
After IDFA’s deterministic paradise, SKAdNetwork and the move to probabilistic targeting can feel like fumbling in the dark—and like we are stepping back in time.
In today’s episode, w...
?Zero to category-leading: how habit formation can fast-forward subscription growth in an uncharted genre - with Govind Balakrishnan, CEO and cofounder of Curio Labs ? from 2021-04-06T12:00
“Nobody's going to listen to audio. Even the biggest publishers in the world have only a couple of minutes per session per day on their websites. With audio being sequential and immersive, ...
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?Playing in style: how gaming&fashion are becoming increasingly intertwined - with Joanna frota Kurkowska, digital insights analyst at G2A.com ?? from 2021-04-02T07:00
What makes someone pay $60,000 for a counter-strike skin? Why do folks shell out small and big money for digital collectibles - and for looking good in a virtual world?
In this insight...
? The power of attribution modeling to calculate LTVs in a post-IDFA world - with Chris Farm, co-founder and CEO at Tenjin ? from 2021-03-26T03:00
When we had IDFAs and deterministic attribution, this sort of estimation based modeling was not necessary. However... Listen
?Highlights from The Mobile Growth Handbook 2021 Edition ? from 2021-03-19T13:00
Today, we are excited to present a very special episode. Highlights from our new book: The Mobile Growth Handbook 2021 Edition.
We have collected the best insights from 90+ episodes of...
?A day in the life of an SKAdNetwork bid - with David Philippson, CEO and founder of Dataseat ? from 2021-03-12T12:00
What happens under the hood of SKAdNetwork?
Sure, there is the timer and there are the conversion values - but what is changing under the hood, and what does it mean to you as a market...
?The opportunities and challenges of moving in-person teams remote and back again - with Seth Berman, Senior Director, Performance Marketing at Adobe ?? from 2021-03-03T13:00
How does the performance team at Adobe cope with going remote almost overnight, and subsequently the prospect of getting back to office after a year?
Our guest today, Seth Berman, talks...
?How to win with offline marketing for a mobile app - with Adam Hadi, VP of Marketing at Current ? from 2021-02-25T14:00
Our guest today is Adam Hadi, VP of Marketing at Current. Adam has been a guest before on the show - and has been a guest on our other show How Things Grow, and we are thrilled to have him back....
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?Whatever happened to iOS 14 app clips? What Apple could have learned from playable ads. ? from 2021-02-16T11:00
?More than just conversion values: how to make the most of your SKAdNetwork data - with Paul Bowen, GM at AlgoLift by Vungle ?? from 2021-02-09T15:00
Paul Bowen, the GM at AlgoLift, has 20 years of experience in digital advertising and among the folks we look to for his expertise on SKAdNetwork.
In our conversation today, Paul breaks...
?How to hit 90 billion views on TikTok (not a typo!) - with Evan Horowitz, CEO at Movers+Shakers ? from 2021-02-02T12:00
Our guest today is Evan Horowitz, CEO at Movers+Shakers, a creative agency specialising in branding campaigns on TikTok. Evan and his team have spearheaded massive campaigns on the platform, res...
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?How web privacy changes and tracking prevention are shaping the future of web advertising - with Allison Schiff, Senior Editor at AdExchanger? from 2021-01-25T16:00
Our guest today is Allison Schiff, senior editor at AdExchanger. Allison writes about mobile, Facebook, cross-device measurement, and the app economy, with an increasing focus on privacy and its...
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?How to win with Facebook AAA (Automated App Ads) campaigns - with Gina Kwong, Senior UA Manager at Electronic Arts (EA) ?? from 2021-01-19T09:00
Our guest today is Gina Kwong, a Senior User Acquisition Manager at EA. She focuses on global growth for EA’s mobile titles, and has great experience in creative testing especially across channe...
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? The Mobile User Acquisition Show takes a break ? from 2021-01-09T07:00
Hey everyone! A very happy new year to you and yours! After what’s been an intense, crazy year for very many of us, I hope 2021 brings you new beginnings and new steps forward.
Just wan...
?[En Español] Cómo los anunciantes web pueden adaptarse a los cambios en la política de privacidad de Apple para iOS 14? from 2020-12-31T07:00
Este es nuestro primer episodio experimental de Mobile User Acquisition Show en Español.
Hoy vamos a hablar sobre cómo los anunciantes de páginas web pueden adaptarse a los cambios en ...
???How skilled coaches can help underrepresented leaders break through ceilings - with Holly Chen, founder of Ceiling Breakers, formerly at Slack&Google ?? from 2020-12-23T06:00
In today’s episode, we take a detour from growth marketing into professional growth with Holly Chen. Holly is a digital marketer and growth advisor, consulting with companies on how to unlock sc...
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?? SKAdNetwork 101: Understanding the mechanics of the updateConversionValue() method ? from 2020-12-17T11:00
In today’s episode we will cover the mechanics of how conversion values get incremented in SKAdNetwork. This was one of the open questions from my session at the App Promotion Summit on How to i...
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?Thinking out of the black box to win with Google UAC - with Natalie Drozd (redux) ? from 2020-12-08T14:00
Our guest today is Natalie Drozd, app marketing expert. Her specialisation lies in App Store optimization, and growing apps through organic and paid marketing.
In our conversation toda...
?? How to use econometric models to supplement SKAdNetwork for mobile measurement in iOS 14 - with Brian Krebs (MetricWorks), and Anthony Cross (formerly at Big Fish Games) ?? from 2020-11-30T15:00
Our guests today are Brian Krebs and Anthony Cross. Brian is the founder and CEO of MetricWorks, and Anthony formerly at Big Fish Games. In today’s conversation they offer very interesting persp...
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?5 Reasons why Facebook’s Automated App Ads (AAA) aren't ready for prime time yet ? from 2020-11-19T14:00
Facebook recently made its Automated App Ads(AAA) available for all advertisers - as a part of its broader push toward having greater automation drive advertising performance.
As of thi...
?Highlights from The Definitive Guide to Marketing Post-IDFA World ? from 2020-11-13T13:00
We’re very excited to present a very special episode - highlights from The Definitive Guide To Marketing In a Post-IDFA World.
As some of you may know, we released the book last week - ...
?? How to drive web-based user flows for your iOS 14 user acquisition - with Colette Nataf, CEO and founder at Lightning AI ? from 2020-11-03T05:00
Colette Nataf is the founder and CEO at Lightning AI. In today’s conversation, Colette describes 3 potential scenarios: best case, worst case and somewhere in the middle - and talks through how ...
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?? How a band of volunteer marketers help drive political change - with Cassie Chernin, volunteer at Tech for Campaigns ?? from 2020-10-27T03:00
By day, Cassie Chernin is the director of UA at Scopely and passionate about running Facebook and Google ads for her apps. But this year, she has decided to put her prodigious tech talent toward...
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?A brief history of App Store monetization - with David Barnard, Developer Advocate at RevenueCat ?? from 2020-10-23T12:00
David Barnard started developing apps soon after the first iPhone was released. In the last 12 years, he has seen each minor and major change play out in the appstores - from the first paid apps...
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?? How to set up a high-impact creative process on and off Facebook - with Danika Wilkinson, product marketer at Social Point ? from 2020-10-08T11:00
Danika Wilkinson is a product marketer at Social Point, where she is responsible for the overall, high level marketing strategy of one of their games. She strategises all aspects of game marketi...
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?The zero-touch interview process for hiring superstars - with Brett Nowak, founder at Liquid&Grit ? from 2020-10-07T05:00
Brett Nowak is the founder of Liquid & Grit, a product research company for games, that creates actionable reports about new game features and industry trends for game developers.
...
?How to use live ops events to extend user LTV - with Claire Rozain, user acquisition manager at Product Madness ? from 2020-10-01T22:00
Claire Rozain is the user acquisition manager at the UK-based firm, Product Madness. Her experience spans a wide range of mobile apps; right from dating to games
On the show today, Clai...
?MGS Deep Dives IDFA: The unseen forces behind Apple’s IDFA policy changes - with John Koetsier, Columnist at Forbes ? from 2020-09-29T12:00
John Koetsier sees the effects of the imminent IDFA changes in iOS 14 happening in real-time. As a Forbes columnist, he has seen from close up the changes in the mobile ad tech ecosystem over ma...
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?How IDFA changes in iOS 14 will impact retention and engagement strategies - with Andy Carvell, co-founder at Phiture ? from 2020-09-25T11:00
Andy Carvell is the co-founder of the growth consulting firm Phiture. Before founding Phiture, Andy led the retention team at Soundcloud, where he helped drive some massive experimentation-drive...
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?How to create story-driven ads that drive massive performance – with Gonzalo Fasanella, Chief Marketing Officer at Tactile Games ? from 2020-09-22T11:00
Our guest today is Gonzalo Fasanella, Chief Marketing Officer at Tactile Games. Gonzalo and his team have taken a strikingly unconventional approach to user acquisition and growth - by running a...
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?? How to design a conversion value framework for succeeding with SKAdNetwork - with Kevin Bravo, Co-founder at 2nd Potion ?? from 2020-09-16T04:00
Kevin Bravo is among the few people we know who have pulled SKAdNetwork apart to study how it works.
In our conversation today, Kevin talks offers a minute understanding of literally the b...
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?Back to the future: How pre-2016 UA strategies prepare us for a post-IDFA world ? from 2020-09-10T11:00
There’s speculation and worry about what marketing will look like in a post-IDFA world - especially since laser-focused targeting of high-value users on platforms like Facebook has been so incre...
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?? Why ad copy is critical for mobile UA campaigns - with Erich Detert, Senior Performance Marketing Manager at InnoGames ????? from 2020-09-08T08:00
Our guest today is Erich Detert, senior performance marketing manager at InnoGames.
Copy is often overlooked because of the great focus on visual creatives, and therefore becomes a missed...
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?How to maximize IDFA opt-ins with thoughtful user consent flows ? from 2020-09-02T11:00
We’ve discussed at length about the upcoming changes in mobile measurement as a result of IDFA becoming opt-in in iOS 14.
A critical aspect of navigating this change is about managing user...
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?How to unlock the power of paid content marketing using Outbrain&Taboola - with Sandra Wu, Paid Content Marketing Lead at Blinkist ? from 2020-08-26T04:00
Our guest today is Sandra Wu, paid content marketer at Blinkist. In today’s interview, Sandra di...
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?How to make superhit games by deeply understanding player motivations - with Paula Neves, Product Manager at Square Enix ? from 2020-08-21T11:00
Our guest today is Paula Neves, product manager at Square Enix. We discuss how psychological models are integral for understanding user personas, which in turn give us data and insights on how t...
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?How incrementality helps measure the true impact of marketing spend — with Maor Sadra, CEO&co-founder at Incrmntal ? from 2020-08-18T11:00
Our guest today is Maor Sadra, co-founder & CEO at Incrmntal. In today’s episode, we dive into how last touch attribution has always been fraught with inaccuracies and how it measuring incre...
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?There's no such thing as free growth ???? from 2020-08-14T09:00
The pursuit of free growth is much talked about & lauded. However, it's worth keeping in mind that every form of growth comes with some cost attached.
In this mini-episode, we ...
?The LTV metric will die with the advent of iOS 14 - but it was always an imperfect metric to begin with. ? from 2020-08-12T08:00
One of the casualties of iOS 14 and the post-IDFA world will be the concept of LTV as it exists in the current paradigm. In today's mini-episode, we argue that even though the LTV has had a...
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?The problem with traditional retention metrics - and 3 metrics to fill in the gap (via Phiture’s Mobile Growth Stack blog) ? from 2020-08-07T05:00
Today’s mini-episode features an article we wrote for our friends at Phiture for their blog Mobile Growth Stack. We...
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?How to finance your app’s growth without accessing venture capital -- with Mark Loranger, co-founder&COO at Braavo Capital ? from 2020-08-04T09:00
Our guest today is Mark Loranger, co-founder of Braavo Capital. Today, we dive into the different ...
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?How to automate your team’s organic&ASO metrics tracking -- with George Natsvlishvili, Head of Organic Growth at Glovo? from 2020-07-30T11:00
Our guest today is George Natsvlishvili, Head of Organic Growth at Glovo. Georgy is a rep...
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?How to prepare for a post-IDFA world as a marketer on iOS 14 - with Eric Seufert, Thomas Petit, and Nebojsa Radovic? from 2020-07-27T14:00
In today’s episode, we have an all star panel featuring the smartest folks we know. The episode features Eric Seufert from Gadi Elisahiv, co-founder and CEO at Singular. Gadi is among the folks who has been de...
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<img class="card-img" src="https://static.yiuu.de/artwork/v/g/F/B/r/K/vgFBrK_350.jpg" alt="The Mobile User Acquisition Show">
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<h5 class="card-title"><a href="/podcast/the-mobile-user-acquisition-show/how-mobile-measurement-will-work-with-ios-14-in-a-post-idfa-world-with-gadi-eliashiv-co-founder-and-ceo-at-singular/">?How mobile measurement will work with iOS 14 in a post-IDFA world - with Gadi Eliashiv, co-founder and CEO at Singular?</a><small> from 2020-07-23T11:00</small></h5>
<p class="card-text"><p>Our guest today is <a href=){kind=link}
?How to improve your team’s creative hit rate - with Gabe Kwakyi, co-founder and CEO at Incipia? from 2020-07-20T15:00
Our guest today is Gabe Kwakyi, co-founder and CEO at Incipia. I am excited for today’s episode as I ha...
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?A brief history of device identification - with David Philippson, co-founder and CEO of DataSeat? from 2020-07-16T15:00
Our guest today is David Philippson, CEO of DataSeat, which offers in-house programmatic c...
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??What people of privilege can do to drive diversity in their companies - with Cassie Chernin?? from 2020-07-14T16:00
Our guest today is Cassie Chernin, an experienced UA professional who has had a career in multiple technology companies across various...
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??SKAdNetwork 201: A guide for marketers for running user acquisition in a post-IDFA world? from 2020-07-13T16:00
The dust has settled on the apocalypse. It's clear that the post-IDFA world is here to stay. Marketing isn't going away, mobile apps aren't going away - however we need a new way ...
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?How to navigate programmatic advertising in a post-IDFA world - with Pau Quevedo, Lead (Programmatic Trading) at Goodgame Studios????? from 2020-07-07T15:00
Our guest today is Pau Quevedo, Lead (Programmatic Trading) at Goodgame Studios. We’re thrilled t...
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?Mini-episode ->Three Reasons Why and How Facebook Connect Can Drive Retention ?- Guest Post On Mobile Growth Stack (via our friends at Phiture) from 2020-07-03T13:00
You’ve probably noticed by now: many apps (and websites) prompt you to sign in via Facebook. While it may often seem like a simple ask to make of a user, signing in via Facebook can have signifi...
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?Winning together: How to unify product and user acquisition teams - with Nebojsa Radovic, Growth Lead at N3TWORK Inc? from 2020-06-30T21:00
Our guest today is Nebojsa Radovic, Growth Lead for the N3twork Scale Platform at N3twork. I’m ex...
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??RIP IDFA: How to navigate a post-IDFA world with iOS 14? from 2020-06-26T15:00
On this episode of the Mobile User Acquisition Show, we wanted to share some updates based on Apple’s announcements from WWDC that have the potential of having a significant impact on the mobile...
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?How to in-house playable production - with Michael Jessen, Senior User Acquisition Specialist at Socialpoint? from 2020-06-23T14:00
Our guest today is Michael Jessen, Senior User Acquisition Specialist at Socialpoint. I’m excited f...
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?How to start a game studio with a $500 budget - with Kentaro Sugiura (Founder at Evelong Games&Former Head of User Acquisition in APAC at BoomBit)? from 2020-06-19T11:00
Our guest today is Kentaro Sugiura, former Head of User Acquisition in APAC at BoomBit and founder of his own game studio Evelong Games....
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?Mini-episode ->5 key elements for winning with TikTok style creatives ?? from 2020-06-16T13:00
With over 800 million monthly active users, TikTok is now the 3rd largest social media platform, just behind Facebook and Instagram. As a channel that is starting to emerge for mobile UA, the po...
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?Welp! Our revenues dropped 75% - and they were all organic - with Sharath Kowligi (Director of Ad Monetization at GameHouse) ? from 2020-06-13T09:00
What do you do when your revenues fall off a cliff? Today, we get to the bottom of things - and point to a way out.
I'm joined by Sh...
???How to hire the best - and dismantle systemic biases against black, Latino&brown folks in your company: with Anish Shah (Founder&CEO at Bring Ruckus) ?? from 2020-06-10T04:00
My guest today is Anish Shah. Anish is the founder and CEO of Bring Ruckus, a firm focused on attra...
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?How to nail mobile user acquisition on TikTok - with Natalie Rozenblat, Marketing Strategist at Incipia ???? from 2020-06-04T09:00
Our guest today is Natalie Rozenblat, Marketing Strategist at the mobile marketing consultancy Incipia Listen
?? How to build your own algorithm to drive UA performance with rewarded video networks - with Warren Woodward (Co-Founder at Upptic) ?? from 2020-06-02T08:00
Our guest today is Warren Woodward, Co-Founder & Chief Growth Officer at Upptic.
In 2010 Warren quit his day job in the fil...
?How Slack reversed a declining mobile growth trajectory on mobile by setting up cross-channel attribution - with Holly Chen, former Global Head of Digital Marketing at Slack. ? from 2020-05-26T07:00
Our guest today is Holly Chen, growth advisor and the former Global Head of Digital Marketing at Slack. Before that, she led growth for Google St...
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?How to hit the No. 1 rank on the iTunes app store - with Nadav Ashkenazy (GM at Supersonic Studios) ? from 2020-05-21T11:00
Our guest today is Nadav Ashkenazy, General Manager at Supersonic Studios. Supersonic Studios is a subsidiary company of ironSo...
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?Two ways to skin a cat: with Adam Turowski (Miri Growth) and Shamanth Rao (RocketShip HQ) ? from 2020-05-19T05:00
"There are as many ways to test creatives as there are to skin cats." - old jungle saying.
Today, we’ll look at two different, and equally successful, approaches to creative test...
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?How to improve your ARPDAU by 30%+ by optimizing your ad monetization waterfall: with Jorge Canga ? from 2020-05-14T14:00
Our guest today is Jorge Canga, CMO at eGoGames, and Founder at Kaizen Internet.
In today’s episode, we dive into an aspect ...
??100+ page documents, source code printouts and more: how to crack international expansion - with Josh Burns(founder at DigitalDevConnect) ?? from 2020-05-12T04:00
Our guest today is Josh Burns, founder of DigitalDevConnect. Josh founded DigitalDevConnect to p...
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?? Unboxing the black box: moving the hidden levers that drive programmatic performance - with Beth Gilmore(Founder at The New Department; Former Head of Commercial Partnerships at MoPub). ? from 2020-05-06T13:00
Our guest today is Beth Gilmore, is a marketing consultant and founder at The New Department. Beth has an incredible wealth of experience in the programmatic space from her work as the Head of C...
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?Taking the leap: how to get started with automating your user acquisition - with Colette Nataf (CEO at Lightning AI) ? from 2020-05-04T08:00
Our guest today is Colette Nataf, CEO & Co-Founder at Lightning AI. Lightning AI helps advertisers find target audiences and advertise to them on Facebook and Google. Lightning AI has worked...
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3?? Three steps to a killer soft launch - with Matej Lancaric (Director of UA at SuperScale) ? from 2020-04-30T08:00
Our guest today is Matej Lancaric. Matej is the Director of User Acquisition at SuperScale and a mobile user acquisition consultant who has worked on a number o...
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?How to capitalize on the native ad opportunity - with Bozo Jankovic (Business Development Manager at GameBiz) ? from 2020-04-28T08:00
Our guest today is Bozo Jankovic, Business Development Manager at GameBiz, a boutique consultancy firm for games.
Bozo works with F2P ga...
?Inside the storm: what the Coronavirus pandemic means for the mobile app ecosystem – with Eric Seufert(founder at Heracles and Mobile Dev Memo) : MDM Academy preview special? from 2020-04-23T13:00
Welcome to the second episode of the Mobile Dev Memo Academy preview series.
Our guest today is Eric Seufert. Eric is the founder of Heracles and Mobile Dev Memo. Eric is a media strategist ...
?The mysterious LAT, and how to tame it – with Thomas Petit (Growth Consultant): MDM Academy preview special? from 2020-04-21T12:00
Welcome to the first episode of the Mobile Dev Memo Academy preview series.
Our guest today is Thomas Petit. Thomas is an independent mobile growth consultant working primarily with non...
??How to build high-performance creative teams - with Alice Guillaume (Senior Director of Marketing at AppLovin) ???? from 2020-04-15T13:00
Our guest today is Alice Guillaume. Alice is the Senior Director of Marketing at AppLovin where she heads up AppLovin’s in-house creativ...
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?Mini-episode ->"WTF does'fix the product'mean?"- our 6 question checklist to assess UA readiness? from 2020-04-10T12:00
When we talk to people about advice that is unhelpful or frustrating to them, something that frequently comes up is ‘fix the product’ - or ‘build an amazing product’ or ‘have a strong product be...
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?Inflection: breakout growth in the midst of the Coronavirus crisis - with Selcuk Atli(CEO) and Harsh Kher(Growth&Analytics) at Bunch Live? from 2020-04-06T13:00
Today we have a very topical and very insightful episode for you guys. We answer the question- What's it like to be on the inside of an app that is seeing breakout growth in the middle of t...
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?How to win with user onboarding - with Samuel Hulick (Founder at UserOnboard)? from 2020-04-01T06:00
Our guest today is Samuel Hulick, user onboarding consultant and founder at UserOnboard.
I’ve wanted to interview Samuel for a long long time. I’ve read Samuel’s work for over 7 years ...
?Mini-episode ->"Welp! I don't see my Google UAC installs in my MMP."? from 2020-03-27T04:00
Today’s episode is a mini-episode - and it punctuates our regular weekly programming of interviews, which will continue next Wednesday.
These mini-episodes are short vignettes based on ...
?How to build genre-defining gaming studios - with Michail ‘Mishka’ Katkoff (Head of Studio at Rovio, Founder at Deconstructor of Fun)? from 2020-03-24T12:00
Our guest today is Michail ‘Mishka’ Katkoff, the Head of Studio at Rovio. Mishka has worked on hit games at Zynga, Supercell, Digital Chocolate and FunPlus - and is the founder of the very popul...
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?4000%+ engagement lift from early tests - the superpowers of in-app messaging - with Andy Carvell(Co-Founder at Phiture)? from 2020-03-18T08:00
Our guest today on the Mobile User Acquisition Show is Andy Carvell, the co-founder and partner at the Berlin based mobile growth consultancy Phiture. Before founding Phiture, Andy led the reten...
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?How to supercharge your retargeting ads with automated personalization - with Lomit Patel (VP of Growth at IMVU)????? from 2020-03-11T14:00
Our guest today is Lomit Patel, VP of growth at IMVU. Prior to IMVU, Lomit managed growth at many early stage startups including Roku which had an IPO, TrustedID which was acquired by Equifax, T...
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?Learnings from 200+ app store conversion tests - with Sharath Kowligi (Head of Ad Monetization at GameHouse)? from 2020-03-04T11:00
Our guest today is Sharath Kowligi, the director of Ad Monetization at GameHouse and advisor to Rocketship HQ. Sharath works on improving monetization and yield for a portfolio of over 35 apps, ...
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?100 million+ installs with zero paid user acquisition spend - with Anette Staloy (VP of Business&Marketing at Dirtybit)? from 2020-02-25T00:00
My guest today is Anette Staloy, the VP of Business & Marketing at Dirtybit, the Norwegian studio behind the successful Fun Run titles for mobile (125+ mill downloads). She joined the compan...
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?????Why you need to protect your brand in a relentlessly performance focused world - with Adam Hadi(VP of Marketing at Current)? from 2020-02-18T12:00
My guest today is Adam Hadi, the VP of Marketing at the mobile bank Current. Adam began his career as an economist at the Bureau of Labor Statistics and made his way into mobile app marketing fo...
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?How to unlock scale outside the duopoly - with Misha Syrotiuk(Head of Ad Networks&Programmatic for UA at Huuuge Games)? from 2020-01-28T01:00
Often the duopoly of Facebook & Google just don't suffice to meet all your UA needs. Sometimes you need to hit scale that’s far bigger than Facebook and Google can provide, even if thes...
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??Why bidding isn't everything ->the (simple) math behind winning ad auctions? from 2020-01-27T20:00
One element of Facebook ads that can come across as monolithic or opaque is bidding - at the outset, it can appear simplistic - you either increase bids or drop them, and that is what it is. How...
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??Budgeting for the #win - how to set budgets for your campaigns&ad sets ? from 2020-01-15T07:00
Today I’m going to talk about how to set ad set level budgets - and how to distribute your overall budgets across all your ad sets.
This is a common conundrum when you are setting up camp...
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??How to save $3mm in marketing budgets through App Store Optimization(with George Natsvlishvili, Head of Organic Growth at Glovo)? from 2020-01-03T10:00
My guest today is Georgy Natsvlishvili, Head of Organic Growth at Glovo. I’m very excited to have Georgy because he & his team take a very very expansive view of organic growth - and cover a...
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??The Q1 opportunity: 3 factors that can unlock growth? from 2019-12-18T08:00
Competitive challenges in Q4 are well known and much spoken about - often with some trepidation about being priced out by big brands that escalate spends during this time.
Yet the flip si...
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?What not to track while measuring the impact of app store optimization(ASO)?? from 2019-12-12T09:00
Because there's no direct way to measure or quantify your app store optimization efforts, it can be easy to rely on keyword rankings as a measure of progress. Here's why that can be pr...
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?How do you quantify the impact of App Store keyword optimization (ASO) activity?? from 2019-12-12T09:00
One of the key challenges with app store keyword optimization activity is that it isn’t easily measurable or quantifiable. In this video we talk about what the best approach is for assessing you...
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?How to run creative tests on Facebook – our approach (plus 8 frequently asked questions)? from 2019-12-12T08:00
Creative tests on Facebook can be challenging to execute - especially since there is no clear official documentation around this. We explain here how we do it and what considerations are ...
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??How to get your app featured on the Apple iTunes store - with Steve P. Young (Founder&CEO at AppMasters) ? from 2019-12-05T20:00
My guest today is Steve P. Young. Steve is the founder and CEO of AppMasters. Steve is one of the best known experts on ASO in the world today - and he’s helped many many apps kickstart their or...
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?How to scale UA like a hypercasual game - with Matej Lancaric(Director of User Acquisition, SuperScale)????? from 2019-11-28T12:00
My guest today is Matej Lancaric. Matej is the Director of User Acquisition at SuperScale and a mobile user acquisition consultant who has worked on UA for many hypercasual games. In the past he...
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?How to hire superstar growth leaders - with Anish Shah (CEO at Bring Ruckus)?? from 2019-11-20T04:00
This episode features Anish Shah, CEO of Bring Ruckus, a firm focused on attracting, vetting and recruiting the best talent in growth - that includes digital marketing, product, analytics, and d...
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?How to model out an app's DAU - with Eric Seufert(Founder at Heracles, Quantmar&MobileDevMemo)? from 2019-11-13T03:00
This episode features Eric Seufert, founder at Heracles, founder at QuantMar, and founder at MobileDevMemo.com . Eric is perhaps one of the smartest people in mobile user acquisition today - in ...
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?How to improve an app's rating from 2.3 to 4.5 - with Mirela Cialai (Director of Mobile Marketing-Zinio)?? from 2019-11-04T02:00
What do you do when your app's redesign provokes a massive user backlash - and your rating drops from 4.5 to 2.3? Mirela Cialai (Director of Mobile Marketing- Zinio) faced this challenge so...
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?????3 reasons why we don't use Facebook's split test functionality? from 2019-10-31T10:00
Facebook's split test functionality lets you run AB tests within the Facebook ads manager. Surely this should help you ascertain which ads perform well and which dont? Here are 3 reasons wh...
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??Why we don't run Google UAC on smaller mobile user acquisition budgets?? from 2019-10-29T18:00
One of the more common requests we get from smaller developers is to run ads on Google UAC. Unfortunately, Google UAC can take significant budgets to make work - in this episode we explain why t...
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????How to structure your first Facebook ad account if you're an indie developer with limited budgets? from 2019-10-16T04:00
If you're starting out with mobile user acquisition on Facebook, what is the exact account structure that we recommend? This episode walks you through the 3 key components that matter the m...
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?How mobile attribution differs from web attribution? from 2019-10-14T07:00
Why you cant use UTM tags and cookies to attribute traffic on mobile -> and why a device ID based approach is effective.
Check out the full transcript and show notes here:
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??The non-obvious benefits of icon changes? from 2019-10-14T07:00
You’ve perhaps seen apps and games change icons for specific seasons and occasions. Cute, yes? Absolutely. Catchy? Certainly.
Do these really help or impact business or metrics? This episo...
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?Presenting the Mobile User Acquisition Show? from 2019-10-14T06:00
I’m very excited to introduce to you a brand new podcast - the mobile user acquisition show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and cap...
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✨Presenting the Mobile User Acquisition Show💫 from 2019-10-14T06:00
I’m very excited to introduce to you a brand new podcast - the mobile user acquisition show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and cap...
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?Presenting the Mobile User Acquisition Show? from 2019-10-14T06:00
I’m very excited to introduce to you a brand new podcast - the mobile user acquisition show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and cap...
Listen