?SKAN: a playbook for today and the future, with Piyush Mishra (Lead Growth Manager-Product Madness) - a podcast by Shamanth Rao

Ever thought that each SKAN update from Apple is making measurement more and more ambiguous?

We’re back to delving into SKAN in this latest episode with Piyush Mishra. Piyush talks about the evolution of SKAN, predictions based on conversion values, performance comparison between channels and much more. He also tells us about the changes coming about in iOS 15 and how that makes the landscape even more complex. He encourages marketers to be smart about measuring the data that’s being brought in through different channels and campaigns.

If you’re ready to nerd-out on SKAN, there’s nothing better than this episode right now!

KEY HIGHLIGHTS

? The beginnings: SKAN 1.0
?? Evolution of SKAN from 2.0 to 3.0
? When SKAN gained popularity
? Learnings from conversion value testing
? The shift towards prediction based events 
? Revenue based vs. non-revenue based predictions
? The reason why probabilistic is sticking around
?The challenges in comparing different channel performances
? How are some advertisers working with conversion values
? Attribution models that are worth looking in to
? The changes coming with iOS 15
?  Postbacks and their significance

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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/skan-a-playbook-for-today-and-the-future-with-piyush-mishra-lead-growth-manager-product-madness/

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http://RocketShipHQ.com
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