??Why bidding isn't everything ->the (simple) math behind winning ad auctions? - a podcast by Shamanth Rao

One element of Facebook ads that can come across as monolithic or opaque is bidding - at the outset, it can appear simplistic - you either increase bids or drop them, and that is what it is. However the way Facebook’s(and any other ad tech platform’s) algorithm works is that the bid isn't the only thing that matters - relevance does just as much. In this episode, I’ll walk you through some of the math behind bidding for ad auctions - and how to impact its different components.

Check out the full transcript and show notes here:
http://mobileuseracquisitionshow.com/episode/why-bidding-isnt-everything-the-simple-math-behind-winning-ad-auctions/

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