Episode 516: The Golden Rule of Networking (Classic Podcast) - a podcast by Dr. Ivan Misner

This is a rebroadcast of Episode 242.

Synopsis

This week Bob Burg, author of It’s Not About You: A Little Story About What Matters Most in Business, joins Dr. Misner in honor of International Networking Week.

Bob reminds us that people only do business with those they know, like, and trust. While they might do business with you for a while if they don’t like you, as soon as they find a competitor they like better, they’ll switch.

Trust puts you ahead nine steps in a ten-step process. People need to trust both your character and your competence. Competence is in greater supply than character, so your character has great economic value.

It’s also important to understand the difference between price and value. Value is what brings worth to a product or service—the reason people are glad to exchange their money for it. We need to give our clients more in value than they pay in money.

So if it’s not about you, who is it about? It’s about those whose lives you choose to benefit.

You can download the introductory chapter to this book and 3 others at www.burg.com.

Brought to you by Networking Now.

Complete Transcript of BNI Podcast Episode 242 –

Priscilla:

Hello everyone and welcome back to The Official BNI Podcast brought to you by NetworkingNow.com, which is the leading site on the net for networking downloadables. I am Priscilla Rice, and I am coming to you from Live Oak Recording Studio in Berkeley, CA. I am joined on the phone today by the Founder and Chairman of BNI, Dr. Ivan Misner. Hello Ivan. How are you and where are you?

Ivan:

Hi Priscilla. I am at BNI HQ this week because it is International Networking Week. It was started by BNI. It was an initiative of BNI’s. We started it a few years ago. If you are listening to this podcast, go to InternationalNetworkingWeek.com. You can find out more about it.

We have as a guest on the podcast this week- I can’t think of a better guest to have than Bob Burg. Bob shares information on topics that are vital to success for today’s business person. He regularly addresses audiences of anywhere from 50 to tens of thousands of people. He was for many years known for his book, Endless Referrals. But over the past few years, his business parable, The Go Giver, authored by John David Man, has really captured the attention of readers. Of course, any book called the Go Giver has to resonate with BNI members and our philosophy of Givers Gain.

Bob has another book, It’s Not About You. Hopefully, we’ll have some time to chat about that. He has been on a number of best sellers’ lists including the Wall Street Journal. He and John David released their newest book, which is a parable focusing on influence and it called It’s Not About You. Bob is an advocate and supporter of the free enterprise system and has been a real friend to BNI. He is one of a few people who have written books on networking that I highly recommend. You have to go out and buy one or all of his books on business networking. I promise you it integrates very well into what we do in BNI.

Bob, welcome to the BNI podcast.

Bob:

Hey Ivan, it’s so great to be with you. Thank you for having me.

Ivan:

If anyone wonders, wow, Bob has a great voice, that’s because you used to do television, didn’t you, Bob?

Bob:

Yes. Enough people said that I had a great face for radio that I had to get out of television.

Ivan:

That’s not true. That’s not true at all. But very funny. So, Bob, every book you write,

Further episodes of The Official BNI Podcast

Further podcasts by Dr. Ivan Misner

Website of Dr. Ivan Misner