E137 | Why You Need To Document The Journey - a podcast by Danny Matta

What is the most interesting part of a journey; Is it the destination or the ride? Think about it, if someone tells you a story and they just just say "once upon a time I climbed a mountain" that's a pretty lame story. The truth is the humans are interested in stories. They relate to them and it helps humanize us as practitioners. Reliability is crucial to you getting repeat customers and new ones via word of mouth. So based on this logic documenting your journey as a practice or practitioner only makes sense. Learn why on this episode of the podcast.

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