102: How To Build A Successful Display Campaign in AdWords - a podcast by Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts

Welcome back to the PSP. This week Jason and Chris are tackling the display network. Display network advertising is very different from search engine advertising, but the scale and the cheaper cost per click combine to offer a tremendous opportunity to any advertiser who can crack the code of the display network and figure out how to make it work. And the display is especially useful for getting hard to find, but super valuable, B2B leads. The guys do a deep dive on the display network and Jason shares some recent results from one of his display campaigns.

We hope this episode helps, and thanks for listening.

PPC Resources - https://paidsearchpodcast.com/resources/

Chris Schaeffer - http://www.chrisschaeffer.com/

Rothman PPC - https://rothmanppc.com/

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Did you hear about our new podcast? Check out PPC Questions And Answers!

https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

Further episodes of The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Further podcasts by Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts

Website of Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts