169: How To Convey Value To PPC Clients When They Say It's Not Working - a podcast by Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts

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Show notes:

We've all been there. We're running a great Google Ads campaign for a client or employer, we're getting them great results, and then they say those three little words, "it's not working." This can be very frustrating. You're getting them great results, but they're not getting it or understanding the value you're providing. So what do you do? We've broken this problem down into three scenarios, based on how many conversions are being reported, and we give advice for how to convey the value in each situation. We hope this helps, and we hope you enjoy the episode!

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