245: The Correct Perspective For Google Ads Success - a podcast by Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts

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Show Notes:
There’s a few secrets to Google Ads success, and in this episode we share a big one. Business owners often take an internal perspective to Google Ads campaigns. But when it comes to ad positioning, ad copy, keyword selection, and landing page experience, we recommend an external perspective that is focused on the customer. In this episode we share some ideas and strategies on how to achieve that external perspective. Thanks for listening and enjoy the episode!

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