285: The Places Where Your PPC Campaign Could Be Leaking - a podcast by Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts

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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
Leaky campaigns waste money and can be difficult to identify. In this episode, Chris and Jason are giving you 8 ways to check for leaks in your PPC campaign.

(6:59) What is a "leaky" campaign vs. a bad campaign?

(9:50) #1. Broad keywords 

(15:11) #2. Search partners + Google search

(22:39) #3. Display network + Google search

(26:23) #4. A large number of clicks on sitelinks

(33:20) #5. Get directions and get details clicks

(38:54) #6. Automated extensions (sitelinks)

(40:35) #7. Call extension outside of business hours

(43:20) #8. Dynamic search ads

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