287: B2B Campaigns in a B2C World - a podcast by Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts

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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
Frustrated about attracting so many consumer leads when you're targeting business clients? In this episode, Jason and Chris are discussing how to get relevant B2B leads for a service that is searched in the same way by the B2C segment. There is no one solution, the search never ends for spot-on keywords, and Google Ads is not your ultimate problem solver, but we have some tips that will help put the odds in your favor.

 (10:19) Intro to topic 

(15:42) Cabinet wholesaler example

(16:52) Solutions to find B2B keywords

(25:30) Audiences

(27:25) Remarketing

(29:35) Negative remarketing

(32:14) How to maximize B2B keywords with high volume B2C searches

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