291: What Worked Awesome in Google Ads This Year - a podcast by Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts

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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
A lot changed about how we use Google Ads in 2021, so in our final episode of the year, we're reviewing what strategies worked best for us, discussing some details of winning campaigns, and sharing our biggest concern for 2022. 
 
(7:21) Being fluent in “funnel” language

(18:22) Using conversion values and the conversion value/cost column

(27:39) Impression absolute top percentage and impression top percentage

(33:53) The breakdown of Jason's "perfect" account

(46:35) Our biggest concern for 2022 - responsive ad headline usage 

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First 100 Episodes - https://paidsearchpodcast.com/archive/   

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