292: Responsive Search Ads Deep Dive - Part 1 - a podcast by Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts

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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Links:
Write compelling, genuine ad copy - https://support.google.com/google-ads/answer/6167101

About cross-campaign asset reporting for responsive search ads - https://support.google.com/google-ads/answer/9781208

Show Notes:
As we start off 2022, we both agree responsive search ads are the most important topic of the year, especially given the changes to expanded text ads coming in June. So over the next couple of episodes, we're doing a deep dive into responsive search ads starting by getting back to basics with ads copy, then digging into the technical side next week.

(5:00) Introduction to the "Create effective Search ads Write compelling, genuine ad copy" Google Ad help article

(8:44) Craft messaging that focuses on user needs and benefits - Nothing changes. Focus on the users.

(16:06) Tip - use what worked in expanded text ads and move it into responsive ads

(19:39) Tie your headline and description line's messaging to your keywords - Use keywords, but focus on the high-volume ones

(24:41) Avoid generic sales language in your ads. Use more specific and relatable CTAs - Generic is a four-letter word

(32:47) Check Ad strength for insights into how users may react to your ads - Ad strength is a guide, not a grade?

(42:11) Review cross-campaign asset reporting - Does THIS ONE lead to ad rank/quality score implications?

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