295: What Should My Google Ads Budget Be? And Other Common Google Ads Budget Questions - a podcast by Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts

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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Links:
Choose your bid and budget - https://support.google.com/google-ads/answer/2375454
About average daily budgets - https://support.google.com/google-ads/answer/6385083

Show Notes:
The most common questions from clients center around budget, so in this episode, Chris and Jason are answering the questions they get the most and share some insights into why it's best to start small, the difference between daily budget vs. daily spend limit, and why changing the budget too often goes against the system. They also answer some questions from the PSP Facebook group. 

(6:09) What should my Google Ads Budget be?

(14:08) Why did Google overspend my budget today?

(23:36) How often should I change my budget?

(29:29) What does limited by budget mean?

(36:10) Search impression share lost due to budget

(40:35) When to use shared budgets

(43:51) When the daily budget is too close to the cost per click.

(46:27) Does a bigger budget than you need allow campaigns to run harder?

(52:06) Questions from PSP Facebook Group on Facebook

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