298: How to Build a YouTube Campaign in Google Ads - a podcast by Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts

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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
YouTube is a powerful tool but is typically underutilized with people focused on search. The good news is that if you have experience with search campaigns and marketing, YouTube is very doable. In this episode, Chris and Jason explain the types of ads you can run on the platform, walk through bidding strategies, and offer some examples of audiences and content targeting. 

(7:41) What ads can you run on YouTube?
In-stream and In-feed video ads (formerly discovery ads)

(15:03) What bidding strategy should you use?
CPM (focuses on impressions) and CPV (focuses on views)

(20:29) Where do I show my video ads on YouTube?
Audiences (people), videos (content), demographic

(28:13) What are some example audiences?
Interest & habits - Sports: golf enthusiasts, Olympics fans
In-Market - Baby: early childhood education, toys

(34:34) What are some examples of content targeting?
Topics, keywords, placements

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