299: What Kind of Results to Expect from a YouTube Campaign in Google Ads - a podcast by Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts

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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
In the last episode, Jason and Chris discussed how to build a YouTube campaign In Google Ads. This week they're discussing what kind of results you can expect from your YouTube campaign after it's built by running through various campaign metrics and offering some ideas about how you can improve your campaign. 

(7:20) Views vs. Impressions
Impression - thumbnail is shown (in-feed) or video is watched under 30 seconds (in-stream); View - the video is watched more than 30 seconds

(9:43) View rate (percentages)

(17:27) CPV (Cost Per View)
Can be as low as $0.01; typically $0.03 - $0.07

(20:21) Clicks and Cost Per Click
CPC looks high because it accounts for total spend divided by clicks

(24:12) Conversions

(27:39) Earned
Views, subscribers, shares, likes

(32:54) What should I expect from a YouTube campaign?
High volume on gaming, music, and entertainment content, rare lead generation or sales, opportunities to build your assets, cheap testing

(36:39) How can I improve my YouTube campaigns?
Use exclusions, define your goal metric then test and optimize for it

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