Episode #051 - Michelle Morgan - Negative Audience Targeting and Audience Shaping - a podcast by AdStage

All about being purposeful with your negative audiences and how that’s almost just as important as your positive audiences. On episode #51, we’re joined by Michelle Morgan, Director of Client Services at Clix Marketing. On this episode of The PPC Show we discuss:

how to be purposeful with your negative audiences
how that’s almost just as important as your positive audiences
how to implement audience shaping

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