Episode #069 - 4 Predictions for PPC in 2018 with Matt Macchia - a podcast by AdStage

Welcome to the #69 episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we're kicking off 2018 with our guest Matt Macchia, CEO at AdFury.

In this episode, Matt breaks down the latest PPC trends with a few predictions of what paid marketers should keep an eye on in 2018. Stay tuned as we discuss:

- Google AdWords creates a lead fen form ad similar to Facebook and LinkedIn
- AI & NLP used in chatbots
- Voice search makes an appearance in the search query report or network report
- Year of Mobile strategy with new ad types

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