The Week In Ad Tech Headlines (June 25th - 29nd) - a podcast by AdStage

Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is June 29nd 2018 and these are your top 6 PPC Headlines from this week.

Goodbye, dark posts: How Facebook’s and Twitter’s ad-transparency tools work
On June 28, Facebook and Twitter both launched their transparency tools for advertising that will make all ads run on the platforms visible. These tools, which operate independently, mean an end to dark posts, far more access to information for consumers and for advertisers, and hopefully, less risk of foreign interference in political elections.


DoubleClick No More! Google Renames Its Ad Stack
Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. While most of the changes are in name only (for example, Google AdWords are now Google Ads), Google says it plans to make its products more centralized to help marketers use them together.


Instagram’s Video Chat and New Custom AR Filters
Instagram has just released a slew of new features, including a new video chat, custom AR filters designed by third parties like celebrities and influencers, and the new Explore feature.

Facebook Reverses Its Crypto Ad Ban
Facebook announced it’s reversing its cryptocurrency ad ban effective immediately. The company says it will allow ads and related content from “pre-approved advisers,” but will still not allow ads promoting binary options and initial coin offerings.

According to the FTC, consumers lost $532 million to cryptocurrency-related scams in the first two months of 2018, Coindesk reported on Monday. And an agency official warned that consumers will lose more than $3 billion by the end of the year.

Facebook’s ‘Keyword Snooze’ feature will let users hide posts with specific words or phrases for 30 days
Still in testing, Facebook's option to 'snooze' words will work much like Twitter's 'muted words' feature, but only for a 30-day period. While organic content from friends, Pages and Groups will be impacted, Facebook confirmed with Marketing Land that the Keyword Snooze feature will not apply to ads in the News Feed.

Amazon Is Retiring CPM Ads
CPM Ads will be stopped on September 30, 2018, according to the official company announcement. Amazon doesn’t explain why it has decided to phase out CPM Ads, but it could be because the company is either moving more publishers to other units, and/or these have not proven to be as popular as expected, TechCrunch reported.

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