The 4 Facebook Ad Custom Audiences You Must Try - a podcast by Wes McDowell

Facebook ads can be extremely powerful for small businesses like yours, but any given ad is only as strong as the targeting behind it. In other words, show it to the wrong people, and you’ve just thrown your entire ad budget out the window. But show it to the RIGHT people, and NOW you’re onto something. That’s where facebook custom audiences come into play. A custom audience is essentially one that’s pre-warmed up, either from interacting with your brand already either on your website or facebook or instagram.

I’m gonna show you 4 of my favorite custom audiences you can start building today so you can start spending your advertising dollars even more effectively, resulting in new customers coming in every day, on autopilot.

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