Podcasts by The ROI Guy
If you are like most B2B vendors, you face a new breed of buyer who is committee driven, risk averse and more frugal than ever. In this new environment, its difficult to gain consensus, overcome skepticism and get to a timely positive decision.
The ROI Guy podcast will provide you the insights and help you need today, to better communicate and quantify your unique value to the modern buyer - to engage better, discount less and win more.
Led by Tom Pisello, CEO & founder of ROI / TCO agency Alinean, this podcast will drive better content marketing, product marketing and sales enablement. Support this podcast: https://podcasters.spotify.com/pod/show/the-roi-guy/support
Further podcasts by Thomas Pisello
Podcast on the topic Wirtschaft
All episodes
Campaign Mode: Delivering Pro-Forma Business Value Analyses to Hundreds of ABM Prospects Each Month from 2018-08-29T18:58
Often, we’re asked “What’s the best way to gain quick adoption of business value and ROI from sales reps, channel partners and prospects?”. And one of the best ways to do this with your Alinean to...
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Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools from 2018-08-29T18:49:34
If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that could be leveraged. When a prospect uses an Alinean-powered ROI Calcul...
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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform (MAP) from 2018-08-29T18:35:42
You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value...
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Gartner: Create Buyer Enablement Tools to Win More Deals from 2018-08-23T20:59:54
Buying of B2B solutions isn’t just difficult, new research indicates that “it’s become nearly unnavigable”. Gartner says that today’s customers are spending around two-thirds of the buying journey...
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CIOs Sound Off: Your Sales Reps Don't Measure Up! from 2018-08-23T20:54:02
If you ask the average IT solution provider exec, they’ll tell you how much they want to be a trusted partner of their customers. However, ask CIOs what they think about this, and they won’t be s...
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