Ep.17 “Riches are in Niches” - a podcast by Joe Pici

from 2019-06-18T08:00

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Regardless of the quality of your product/service or the apparent need for it in the market place, no business can be all things to all people. The ‘one size fits all’ marketing strategy is not sustainable. Therefore, the more narrowly you can define your target market, the better. Joe Pici shares how to expand your market share by niching your target audience.