#368 - How To Build Authority (Without All The Logos!) - a podcast by Brian Q Davis
from 2021-04-10T18:24:55
Are you leaning on "logo authority" in your sales process?
I'd have you consider that relying on logos and awards as a method of demonstrating authority is one of the most thin paths to creating credibility (and can actually work against you.).
In today's conversation, we talk about how to build real authority in our marketplace without all the logos.
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Music Credit: Jeremy Tyler "Undercover"
https://itunes.apple.com/us/album/maybe-youve-felt-this-way/1231973314
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