037 / Transitioning From A Lead - Based Model To An Account - Based Model w/ Chris Ritson - a podcast by Morgan J Ingram

Chris is the Head of SMB Sales and SDRs at Peakon and we touched on the topic of transitioning from a lead-based model to an account-based model. This is difficult for most organizations because the mindset of being lead focused is different than the mindset of being strategically account focused. Chris talks about how he helped get his reps in the right mindset and how he is setting up new strategies for his reps to succeed in the new model.

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