Creator Collaborations with Global Head of Partnerships at Triller, Mary Rahmani | EP 57 - a podcast by The Set Up Series

Mary Rahmani is the founder of the new creative agency and record label called Moon Projects. Moon Projects is a company poised to provide creative solutions for brands and artists at the intersection of the music industry and the creator economy.

Rahmani is a leading expert in the worlds of short-form video, strategic creative partnerships, and A&R across emerging platforms.

In addition to helming Moon Projects, Rahmani is Global Head of Partnerships at Triller, helping artists develop the best strategies for getting their music discovered and attracting a wider audience. She joined the company in 2020 after 2 years at TikTok, where she was Director of Music Content and Artist Partnerships, playing an integral role in the app’s meteoric rise.

Today, we will discuss how artsts can partner with influencers and brands on short form video platforms like tiktok and triller to promote music.

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How Mary Broke into Music

Tech in the Music Industry

TikTok & Triller Partnerships with Musicians

Creating Collaborations with Creators

Best Practices to Trigger the Algorithm

A Guide to Starting Trends

Discovering Music on TikTok

Using TikTok to Keep Music on the Charts

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