Foster Demand on Tour with Former Madison House Agent, Jake Schneider | EP 49 - a podcast by The Set Up Series

from 2021-07-28T12:00

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What role does touring have in release plans? How do promoters book artists? What are they looking for? Former Partner at Madison House, Jake Schneider played a pivotal role in developing the careers of BASSNECTAR, Lotus, Keys N Krates, KYGO, and many more.


With nearly 20 years spent grinding in concerts, he decided it was time to exit the agenting and management world to focus on consulting, in addition to marketing strategy and branding narratives.


Jake knows what it takes to go on tour and how to promote yourself as a musician. Today, we are discussing marketing, booking artists for tours and the role of tours in music.


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Journey into Music


Developing Artist Partnerships


Converting Listeners into Fans


Lifestyle & Mental Health on the Road


Breaking with LOTUS


Getting on Tour as an Indie Artist


How Bassnectar Fostered Demand


EDM & Gaming Culture


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For show notes and past guests, please visit thesetupseries.com


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