Good Terms 'Turning Point' Campaign with Anthony Pacheco | EP 67 - a podcast by The Set Up Series

Anthony Pacheco is the Founder of Simpl, a music marketing agency, and also PomoteKit, an analytics tool for artists. Previously he has worked in marketing at all of  the majors.

Having played in bands since his early teens (and even charting Billboard with Dwellings), Anthony’s perspective on the industry has helped both developing and established artists get to where they want to be.

Now established as a well-known marketing guru on platforms like TikTok, facebook and instagram, he works with 100s of artists like Whethan and Good Terms.

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Today, we are discussing how Anthony used paid advertising and analytics to increase Good Terms’ Spotify listeners by 145% in one year.

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From Musician to Marketing

Working with  Good Terms

Release Goals

Paid Advertising on Facebook & Instagram

Different Platforms for Ads

Target Audiences

Tracking Campaign Performance

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