How to Pitch and Place Music on Playlists with Andrea Young | EP 38 - a podcast by The Set Up Series
from 2021-02-03T13:00
Playlisting is a great way to gain exposure for your music but it should not be the only part of your strategy. Artists can gain exposure from the listeners of playlists and playlists continue to build their content to retain their listeners. BUT how can you get your music on playlists? How do you contact curators? How does Spotify work?
Andrea has extensive experience running projects and companies from startups to established brands, both inside and outside the music business. As a management executive she has worked for a major label and distribution company on campaigns for major artists; co-owned a music retail chain of 15 stores; co-founded the company that computerized over 2000 retail and wholesale music industry stores and warehouses; and, was part of the group that created SoundScan; ran and chaired Aspen Colorado’s public radio station (APR), and produced and hosted radio news and music shows for over 20 years on APR. Recently she has focused her energies on leading the team at DPG in providing streaming promotion and platform strategies including independent playlisting, music curation and all of DPG’s artist and label services.
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4:00 $7 Billion Industry for Indie Artists
6:00 Types of Playlists
10:30 How Tracks Get Placed on Playlists
15:00 How to Contact Legitimate Curators & Avoiding Red Flags
20:00 Tracking the Effectiveness of Playlists
24:45 Pitching to Playlists
33:30 How to Prepare Before Your Release Day
40:30 Spotify “Algortorial & Editorial” Playlists Placements
44:00 How Listeners Discover New Music - A Fan Journey
51:00 Strategy for your First Release
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