Indie Mixtape with Zac Gelfand of Warner Music | EP 63 - a podcast by The Set Up Series
from 2022-02-16T14:00
Zac has been working in music media for almost 10 years, with bylines at Rolling Stone, Stereogum, Uproxx, and more. Currently, he is the Director of Engagement, running all customer-facing channels for Indie Mixtape, a project under Uproxx and Warner Music Group.
In this role, Zac has facilitated 30x the growth in audience engagement while managing day-to-day operations, social channels, weekly newsletter and podcast, as well as strategic content partnerships.
Today, we are joined by Zac to discuss the growth of his project, Indie Mixtape. You can think of Indie Mixtape as the friend who knows everything about music, bringing you insight into Good Music and news.
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Intro to Zac Gelfand
Building a Newsletter
Finding Your Audience
Expanding to More Channels
Identifying the Growth
Determining Timing of Content
Generating Revenue through Email
Metrics to Pay Attention To
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