'Just Let Go' Crowdfunding & Playlisting with Tara Divina | EP 64 - a podcast by The Set Up Series

Tara Divina is a heart healing musician and business coach for creative entrepreneurs. Before owning her own business, she was the Vice President at the Warner Music Group and Sanctuary Records where she was featured on Billboard’s 30 Under 30. Tara has worked on hundreds of album campaigns over the years, and just released her own singles “Just Let Go’ and “Grieve.”

This season we are exploring marketing campaigns and their impact on artists. Today, we are joined by Tara to discuss how her experience led to a successful crowdfunding campaign and boost in her streaming numbers.

Background in Music Business

Pivoting to Heart Healing Music

How Labels Helped Release Her Music

Release Timeline for Singles

Leveraging Playlists to Double Monthly Listeners

Tip for Finding Curators on Spotify

Raising $14,000 with Crowdfunding

‘Make Your Life a Work of Art’

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For show notes and past guests, please visit thesetupseries.com

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More about Tara, taradivina.com

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