Landing a Radio Spot with Sheila DeMoura | EP 50 - a podcast by The Set Up Series

Sheila DeMoura is the former Head of Marketing at Heroic Music Group. At Heroic Music Group, she helped artists like Taska Black, glue70, rei brown, San Holo, Droeloe and Stephen through their professional development and oversaw all marketing from paid ads, organic content, DSP strategy, partnerships and direct to fan campaigns.

She worked a variety of roles in music at CID Entertainment, Festivate, Festival Squad, and 237 Global. Sheila recognized her true passion for marketing and artist development when she managed her first artist, Leah Kate.

Recently, Sheila started a series of vulnerability and connection workshops and women’s circles for females in entertainment and is an Artist Manager in LA.

Today, we are discussing radio promotion and PR.

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Artist Advocacy at Labels & Agencies

Independent vs Label Marketing

Radio Campaign Budgets & Types of Stations

When to Approach Radio Stations

Tools to Use for Radio Market Insight

Measuring Success with Radio

Shazams 

Social Media Engagement

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