Little Mix 'Between Us' Campaign with Wacky Ali - a podcast by The Set Up Series

Wacky Ali handles digital marketing for Sony Music UK under the label RCA Records. Prior to RCA, he was a digital marketing manager at Google leading some of the company’s most successful marketing campaigns.

Wacky got his start running a Miley Cyrus fan page in 2015 amassing over 1 million followers across platforms whilst studying a degree in surgery before making his career switch into digital marketing.

Now, he handles marketing for artists like Lil Nas X, Miley Cyrus, Pink, The Kid Laroi and the incredible British girl group LIttle Mix.

Today, we are discussing how Little Mix has been named a top streamed girl group with the release of their newest album Between Us and claim 100 weeks on the UK charts.

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Wacky’s Story

Learning from a Miley Cyrus Fan Page (and the importance of listening & involving fans from the page)

Working with Major Artists at Sony

Little Mix & “Between Us” Album Campaign

Biggest Impact to their Campaign

Fans on Social Media

Leveraging Their Brand

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