The Importance of Fan Clubs with Founder of With The Band, Sarah Beth Perry | EP 35 - a podcast by The Set Up Series
from 2021-01-13T13:00
Sarah Beth Perry (@sarahbethperry of @withthebandvip) is a fangirl who made a business out of her love for the relationships between an artist and their fans. In only 3 years, Perry has evolved an idea in her dorm room into captivating packed out arenas with her creative and collaborative fan projects and meet ups. Some of her most notable experiences include her fan engagement activations at the Jonas Brothers’ highly-anticipated HAPPINESS BEGINS TOUR and Kacey Musgraves’ OH WHAT A WORLD TOUR sold-out concert in Nashville, TN.
After winning her first pitch competition in 2017, Perry saw the opportunity she had to further pursue her dream of kickstarting With the Band. Throughout college, she continued to win awards and grant money from multiple pitch competitions from organizations like Belmont University, Sigma Nu Tau, LaunchTN, and was a finalist for both AARP’s Innovation Labs Pitch Competition and the Global Student Entrepreneur Awards. In October of 2019, less than a year after graduating from Belmont University with a double major in Entrepreneurship and Music Business, Perry was named one of Belmont’s Top 100 Alumni Entrepreneurs. She shares her experience working with super fans to help artists promote their music. Super Fans are the modern day fan clubs and they can help you grow within your career through content and promotion.
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“You can’t boil the ocean. Start with a big idea and filter it down.”
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With The Band is a fan engagement platform founded in 2017 that strives to develop a community for fans and artists to feel a part of something bigger than themselves.
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2:45 Intro to Sarah Beth Perry
8:30 First Fan Project for Jonas Brothers
16:00 “Super Fans”
20:00 Creative Marketing Campaigns to Get Fans Involved
31:30 Another Solution for Connecting Fans to Artists & Other Fans
36:00 Evolving Projects into a Business
43:00 DO This: Write down a list of your Milestones
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Next Week | We learn how to find the right studio for your music, how to plan your project efficiently and what to pay.
Last Week | We learned how to kickstart programs like Patreon to make more money through your music.
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https://www.instagram.com/withthebandvip/
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