YouTube Strategy with UMG Australia, Calum Anderson | EP 53 - a podcast by The Set Up Series

Calum Anderson is the YouTube Content Optimization and Creator Partnerships lead at Universal Music Group in Australia. He helps artists and creators to form partnerships and create viral content. 

Calum created YouTube videos since 2011 when YouTube was still a baby and the #1 channel in the world only had 4,000,000 subscribers. He is passionate about the industry adopting a holistic "internet lens" on all activations as well as working with online creators to build their own music careers from scratch.  

Today, we are unravel how to get discovered on YouTube & the role videos play in music rollouts.  

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Calum’s Background in Gaming + Music 

Types of Video on YouTube 

YouTube Metrics Tools and Resources 

Best Practices for Videos on YouTube 

Landing on Autoplay Playlists 

Crafting Ideal Titles 

Collaborations with Creators 

The Art of Viral Moments

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Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

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