Ferrara grows its brand by responding to customers with real-time insights (for Digital Supply Chain and Customer Experience) - a podcast by SAP

Dive into the meaning and power of real-time insights and find out why iconic candymaker Ferrara, along with Digital and Growth, believe achieving it matters to the entire business. 

Tamara McCleary, CEO of Thulium, welcomes Mustafa Mustafa, senior director of Analytics and Technical Shared Service at Ferrara, and Cyril Coste, founder and executive coach at Digital and Growth, to explore the meaning and value of real-time customer insights.

 

Further episodes of The Better Together: Customer Conversations Podcast

Further podcasts by SAP

Website of SAP