How data can deliver a superior B2C experience - a podcast by SAP

Timo Elliott, VP and global innovation evangelist at SAP, and Neda Tabatabaie, Vice President, Business Analytics & Technology at San Jose Sharks, discuss why it’s essential to make customer data a priority. Neda shares how their data-driven strategy has improved the marketing and fan experiences

Further episodes of The Better Together: Customer Conversations Podcast

Further podcasts by SAP

Website of SAP