The San Francisco 49ers redefine the stadium experience for over 70,000 fans (for Customer Experience) - a podcast by SAP

Hear how the 49ers create next-level fan services by optimizing game-day data across concessions, retail, entry gates, parking, and more.

Tamara McCleary, CEO of Thulium, talks with Noele Crooks, director of business intelligence and CRM for the San Francisco 49ers, to discuss how technology is making a real-time difference for the 49er faithful.

Further episodes of The Better Together: Customer Conversations Podcast

Further podcasts by SAP

Website of SAP