Podcasts by The Virtual CPA Success Show for Creative Agencies
Has your business scaled beyond $1 million in annual revenue? Do you employ a staff of 20 or more people? If so, you
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Overcoming Awkward, Winning Clients, and Influencing People With Monica Parkin from 2023-12-14T10:12:26.633736
"I'm just authentic me. When I meet people, I don't talk about me and what I can do for you and what I do for a living. Ask questions about other people, like: Why are you here? What made you wa...
ListenImprove Efficiency with Custom Software with Ian Robinson from 2023-12-14T10:12:26.590915
“People don't want to make changes. And a lot of times, we've normalized using software that doesn't understand us and doesn't understand what we want out of it. We expect to have to adapt ourse...
ListenFind Success With the 4-Day Work Week With Morgan Witham from 2023-12-14T10:12:26.585828
“We got some really great results in terms of a lot of the things that we were kind of hypothesizing and wanted to see. Employee stress level went down and feelings of burnout went down by a mag...
ListenImprove Your Hiring Strategy With Jamie Van Cuyk from 2023-12-14T10:12:26.580102
I learned that most small business owners never hired before doing it within their own business, or they were coming from corporate jobs where they had HR departments, senior leaderships, and jo...
ListenExploring Leadership Styles with Robert Jordan from 2023-12-14T10:12:26.559791
“Over the course of your career, the more that you can reject what you feel is not for your highest and best use, the better off you're gonna be. Your decisions become more and more intentional;...
ListenFostering Human Connection Through Strategic Storytelling with Jeff Bartsch from 2023-12-14T10:12:26.554665
“When you take ordinary messages and you elevate them into something extraordinary, incredible things happen. And the even cooler part is that you can do the exact same thing in business. You ca...
ListenBuilding an Enduring Business: The Three Pillars of Success with Natalie Eckdahl from 2023-12-14T10:12:26.541722
"I think it's really important to have a clear vision and mission for your business and to communicate that effectively to your team and your clients.” - Natalie Eckdahl
The finer ...
ListenAdapting to a Hybrid Work Environment with Tammy Bjelland from 2023-12-14T10:12:26.495896
"The companies that are going to succeed in the long term, or even in the next five years, are going to be the ones that are thinking right now about how they can question the way that they're w...
ListenRebranding Your Agency for Success with Todd Nienkerk from 2023-12-14T10:12:26.482519
"We have real responsibilities not just to ourselves but to people and to our clients who are increasingly reliant on the work that we do." - Todd Nienkerk
The finer details of this epis...
ListenThe Power of Lean and Luxe with Crista Grasso from 2023-12-14T10:12:26.472654
"We want to provide the most value that we can in our clients' lives, in the impact that we're trying to make, and the legacy we're trying to leave." - Crista Grasso
The finer details of ...
ListenUnleashing the Power of Agency Marketing with Logan Lyles from 2023-12-14T10:12:26.464869
"Most agencies try to market the solution and convince clients that they're the best. What they should do is market the problem, and then they become the default solution." - Logan Lyles
T...
ListenStrategies for Managing Longer Sales Pipelines with Simon Severino from 2023-12-14T10:12:26.455138
“You don't rise to the level of your goals. You fall to the level of your systems.” -Simon Severino
The finer details of this episode:
- Longer sales cycl... Listen
Rethink Your Sales Approach with Diane Helbig from 2023-12-14T10:12:26.442985
“The first piece of advice that I give a client is ‘stop selling.’ And what I mean about that is, sales in the traditional sense of the word don’t work; people are engaging in behaviors that don...
ListenBest of 2023 from the Virtual CPA Success Show from 2023-11-20T05:00
- Importance of finding a single metric to measure firm performance
- Importance of exploring client budgets and validating them in the sales process
- Benefits and the potential ... Listen
Recap and Takeaways from the SoDA Event in Mexico City from 2023-10-23T04:00
“I think the biggest thing is just simply mixing and mingling afterwards and sharing candid conversations on how things are going in the industry—how things are going with their shops, what's go...
ListenOptimize Your SEO Strategy for Long-Term Success with Brandon Leibowitz from 2023-09-25T04:00
“Be patient with SEO. It takes time. It's not immediate. So if you want that immediate traction, paid ads will get you up there quickly. But over the long-term play, you have to build it up and ...
ListenThe Future of AI: Balancing Innovation and Ethical Considerations with Shanif Dhanani from 2023-09-11T04:00
“AI can be used to automate tasks that originally took people a lot of time to do. If you're a small business and you're growing quickly, you're probably going to be able to use automation to r...
ListenBalancing Creativity and Consistency in Business Systems with Josh Fonger from 2023-08-28T04:00
“Let's build a strategy based on document systems. Let's build a culture that actually wants to do this and be a part of this to make a company of continuous improvement. And then let's just giv...
ListenWhen I Niche, You Niche, We Niche with Logan Hoffman from 2023-08-21T04:00
"Being positioned well within an industry can be really powerful. If you're good at helping the client understand that you've done this before and you understand their issues, it can be a really...
ListenStorytelling in Agencies: Connect, Inspire, and Transform with Jeff Bartsch from 2023-08-14T04:00
"The idea of change is the primal force. It's the end that we're all looking for in terms of storylines. We want to see things change, improve, and grow; we want to have a change of mind. That i...
ListenEmbracing Asynchronous Communication with Laïla von Alvensleben from 2023-07-31T04:00
Episode Notes:
“Synchronous time is not always used wisely and people are really having meeting fatigue or feeling like they're not productive in meetings.” - Laïla von Alvensleben
T...
ListenPick Me: How to Stand Out in the Competitive RFP Process with Lauren Minors from 2023-07-24T04:00
"Everyone's hungry’ everybody is out there trying to catch those leads. We've seen a ton of RFPs go out recently, and one thing we're seeing is that a lot of clients are not going right back wit...
ListenImportant Financial Metrics for Creative Agencies with David C. Baker from 2023-07-17T04:00
"Building a solid cash cushion is super important to any successful business and to any marketing firm out there." - David C. Baker
The finer details of this episode:
- Different ... Listen
Forecasting as a Team Sport with Tom O’Neil from 2023-07-10T04:00
"We focus not only on what a project manager would think, but how we can give that project manager a wider-angle view that they'd have if they were a COO, CEO, or CFO, so that when they're makin...
ListenBusiness Coaching, Staying Relevant, Achieving Success: Insight from Pinnacle Business Guides Founder Greg Cleary from 2023-06-26T04:00
"The marketplace is always changing, and you have to be willing to change with it." - Greg Cleary
The finer details of this episode:
- The changing models of training and coaching... Listen
5 Pillars of Business Success: Insights from Pinnacle Business Guide Peter Van Nest from 2023-06-19T04:00
"I love working with a team that wants to climb the mountain together–from the CEO to the janitor; we're all in it together and if we do it right, we can all celebrate success when it comes.” -P...
ListenUnlocking the Power of Soft Skills and Why it Matters in Building Successful Teams with Dan White from 2023-06-12T04:00
"Leadership is crucial to any company because the more people who want to be part of where you're going, the more successful the team's going to be." - Dan White
The finer details of this...
ListenAI's Influence on the Agency Industry: Disruption or Enhancement? With JP Holecka from 2023-05-29T04:00
“I think that there's going to be agencies that will come out of this as a new niche–super AI agencies that get you to market faster. But humans are the last line of defense between whether the ...
ListenThe Future of Meetings and Events with Tommy Nolan from 2023-05-22T04:00
“In-person events are not gonna go away. Just like the virtual component is not going away. I think that we've just adapted and learned new ways to communicate through covid. And the convenience...
ListenProductizing Services for Agency Growth with Ernesto Tagwerker from 2023-05-15T04:00
“The idea of productizing a service is creating a category for something that you do really well and marketing it as it is.” - Ernesto Tagwerker
The finer details of this episode:
- <...
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Navigating The Challenges of Agency Life with Russel Dubree from 2023-04-24T04:00
“There are so many agency owners doing great work, and I think if they can solve some of these challenges that are inherently hard for an agency, they can actually get back to why they started t...
ListenLegal Strategies For Protecting Your Brand, Content, and Transactions with Sharon Toerek from 2023-04-10T04:00
“I love having the opportunity to help an agency owner see how much easier their lives can be, how much bigger their bank accounts can be, if they put a little time and attention into being pro...
ListenBootstrapping and Building a Portfolio of Agencies with JD Graffam from 2023-03-27T04:00
“If I’ve learned anything in my agency journey, it’s to figure out your numbers. It took us probably two years to dial in the formulas and figure out what we wanted to see when we looked at theo...
ListenUnderstanding the Silicon Valley Bank Issue: What Digital Agencies Need to Know from 2023-03-20T21:47:07
Episode Notes:
“Any business, whether it's startup, tech, any business across the board, should really have a strategy of diversification of the funds that they don't particularly need on ...
Listen"What if There's More?"with Traci Barrett from 2023-03-13T04:00
“I talk to a lot of business owners who have created something fabulous, and sometimes it becomes stale to them because they don't understand what their place is now that they've scaled their co...
ListenOutsourced HR Solutions with John Baldino from 2023-02-27T05:00
“If an organization views human resources as the “HR police” that only values and enforces compliance, it's a disservice not only to HR as a discipline, but to each employee's experience of what...
ListenGet Agency Insight from Agency Outsight with Steve Guberman from 2023-02-13T05:00
“I think right now the biggest problem is people, whether it's hiring or internal leadership challenges—people understanding how to lead generational shifts, work-from-home shifts, or cultural s...
ListenDiscover Why You Need Agile Leaders in Your Business with Chuck Mollor from 2023-01-30T05:00
“Don't stop challenging yourself. It's really easy to get comfortable, especially if your business is doing well. We always need to be pushing and stretching ourselves and thinking about our min...
ListenGetting Things Done® with David Allen from 2023-01-16T05:00
“GTD® doesn't deliver a solution; it delivers hope. How much people want to take advantage of that is up to them. GTD® and implementing these best practices—capture, clarify, organized, reflect,...
ListenAgency Profitability With Marcel Petitpas from 2022-12-19T05:00
“Think of us like bookkeepers for your non-financial data. We've essentially built QuickBooks for time tracking and project management data. It's an environment where we can more efficiently do ...
ListenAchieve Business Growth Using Your Caveman Brain with Dr. Jean Oursler from 2022-11-21T05:00
Episode Notes:
“Everyone has Caveman Brain, and once you know how to harness it and focus it, you can be super successful.” – Dr. Jean Oursler
The fin...
Learn Emotional Magnetism with Sandy Gerber from 2022-10-24T04:00
“I came across this emotional appeal theory, and this is something that was developed in the sixties; there’s lots of research behind it. And essentially their thesis is, we are all motivated by...
ListenMoving From EOS to Pinnacle with Tom Barrett from 2022-10-10T04:00
“There are timeless concepts and universal principles that work in businesses across the board. At Pinnacle, we've taken this best-of-the-best approach and created a model with very specific too...
ListenQuiet Quitting with Chris Williams and Josh Jeans from 2022-09-26T12:00
“Long before COVID, people were feeling frustrated, particularly younger people who were feeling like the market was leaving them behind. Then, along came COVID, which completely shook the entir...
ListenFinancial Tools for Remote Companies from 2022-09-12T12:45
In this episode, Jamie Nau, our host and Summit CPA's Director of Accounting, sits down with Adam Hale, Partner at Anders CPAs + Advisors, and Jake Grimm, Summit CPA's Director of Technology, to...
ListenWhy Networking on LinkedIn is More Important Now Than Ever with Donna Serdula from 2022-08-17T15:20
"When you showcase your best, you attract the best." - Donna Serdula.
The finer details of this episode :
- Why is LinkedIn an essential tool to grow your network?
- P... Listen
Production Metrics: Effective Rate from 2022-04-22T02:24:11.084801
“Measuring something and then consistently looking at it really helps you understand exactly how you’re doing.” - Jamie Nau
The finer details of this episode
- Production... Listen
Understanding Pipeline Metrics from 2022-04-22T02:24:11.076242
“It’s important that the amount you have in your pipeline varies based on what your future outlook looks like.” - Jamie Nau
The finer details of this episode
- How... Listen
Using A Forecast for Growth from 2022-04-22T02:24:10.989176
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“You are not trying to just increase your top-line revenue. Your bottom line needs to be increasing too.” - Jody Grunden
The finer details of this episode
- H... Listen
PPP Loan Forgiveness from 2022-04-22T02:24:10.984662
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“Don’t try to game the system with these. The government is going to be really scrutinizing the details with this.” - Jody Grunden
The finer details of this episode Listen
PPP Loan Forgiveness (Update), What Business Owners Need to Know from 2022-04-22T02:24:10.976408
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“Documentation is key when it comes to calculating how much forgiveness you have.” - Jamie Nau
The finer details of this episode
- Changes related to compens... Listen
Deep Dive into Gross Profit with Nicole Carlton from 2022-04-22T02:24:10.972019
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“We split out the different types of profit in order to focus our conversations.” - Jamie Nau
The finer details of this episode
- What “cost of goods” means f... Listen
EOS with Tom Barrett from 2022-04-22T02:24:10.938816
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“The time you spend on EOS tools, you are going to save that time and more in the long run.” - Tom Barrett
The finer details of this episode
- How to determin... Listen
R&D Tax Credit from 2022-04-22T02:24:10.900768
Quote
“This applies to more agencies than not, and if you don’t ask you are not going to receive.” - Dave Danic
The finer details of this episode
- The four parts ... Listen
Financing with QuickFee from 2022-04-22T02:24:10.876649
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“One of the partners there was sharing that their firm no longer has an overdraft thanks to using our payment plans” - Bruce Coombes
The finer details of this episode <...
ListenExploring Video Marketing Strategies to Grow Your Business from 2022-04-22T02:24:10.863464
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“If you want to be a big business that continues to grow with some scale, then you need to learn how to use these.” - Stephen Pope
The finer details of this episode
Planning Memorable Company Retreats for Remote Companies (Part 1) from 2022-04-22T02:24:10.835735
"I really think what Summit has created, and Jody and Adam have created together is something unique; and also is something that should be looked at by other companies and replicated with how th...
ListenBuilding Communities and Learning From Your Peers from 2022-04-22T02:24:10.696595
“Make it easy for them to say yes and dont make it anything about making money. Make it about making connections and launching the ship in a direction with the right people where everybody under...
ListenValue-Based Pricing with Geraldine Carter from 2022-04-22T02:24:10.691954
"In order to get at value for your clients, it's helpful to think of the three questions that you can. Why now, why me and why this way. " - Geraldine Carter
The finer details of this epis...
ListenSummit CPA has Joined Anders! from 2022-04-11T23:26:56
" Just because things are going well doesn't mean they can't be better. So that's what we try to live by. " - Robert Minkler Jr.
The finer details of this episode :
- The me... Listen
Experiencing Bureau of Digital Events with Ashley Vaughn from 2022-03-28T23:52:56
"Going to the Bureau events was well...One, it's a lot of fun. There's always something to do. And two, they're just a great learning experience. It was great training. " - Ashley Vaughn
...
ListenHow to Communicate With Your Clients in Plain English with Peter Margaritis from 2022-03-17T22:33:33
"We have to realize that we speak this technical language riddled with acronyms, that when our audience isn't like us, we need to find a way to translate it into plain English. So there's unders...
ListenRun Your Business Like You're Ready to Sell from 2022-02-28T23:43
"Sometimes we get so caught up in the sales and the revenue side of the business that we take our eye off some of the cost side of the business... You know, one of the phrases we use is that 're...
ListenHow Courtney DeRonde Empowers Business Owners for Greater Financial Success from 2022-02-16T00:24
"Where we provide a lot of value and solve a lot of problems is when clients have made it past startup and then that growth stage, they're starting to realize they can't keep all the numbers in ...
ListenLessons Learned in Client Onboarding from 2022-01-31T13:00
"Honestly, the way we've structured our kickoff call week. 80% of the kickoff call, just letting the CFO and the client kind of start to have those conversations, which is huge. We listen and we...
ListenVirtual CPA Success Show's Best of 2021 from 2022-01-26T00:27:06
"This information is really important for us in terms of organizing and planning our podcast going into 2022. So we wanted to let the listeners know what 2022 is going to look like." - Jamie Nau...
ListenDeveloping a Team of Constant Learners from 2022-01-19T13:00
"The end of curiosity is that understanding and it's engagement. And if we get to that and then we're going to increase our quality of interactions with our internal stakeholders and with our te...
ListenBest Advice for Remote First Companies from 2021-12-21T21:53:57
"Just do it. It's one of those things that if you think about it and you try and make it perfect it never will be. No one working in the office will ever be perfect. So (it's always) come out of...
ListenOrganization Reinvention with Fabiaan van Vrekhem from 2021-11-24T21:26:39
"Today, it's about rethinking your business model to adjust to new societal needs because society has evolved, science has evolved, what makes sense and what doesn't make sense in society has ev...
ListenCloud-based Forecasting with Jirav from 2021-10-12T20:25:42
"This is another really great thing about using an online platform like this - you could have a support person who has never seen your model be able to figure out what's going on in like five o...
ListenThe Great Resignation Part 2 from 2021-09-29T23:14:26
"You have got to understand everyone on your team's unique ability and best and highest contribution and put that to work. Create a place where they can make a meaningful contribution given thei...
ListenThe Great Resignation from 2021-09-15T15:02:13
"We're seeing it all across different disciplines, all different types of employment and what we're finding is that people are quitting - and that really started from probably I'd say January an...
ListenFinding Your Niche&Becoming a Thought Leader from 2021-08-18T14:47:04
“In terms of passionate, absolutely essential as there's a rule in the practice of thought leadership, that your audience will never be more interested in your topic than you. So you have to cho...
ListenPlanning Memorable Company Retreats for Remote Companies (Part 2 Live from Las Vegas) from 2021-07-22T20:58:13
"I think being in my role one of the things I've seen is the fact that we haven't had this conference for a full year. I think it definitely affects the morale" - Jamie Nau
The finer detai...
ListenDeveloping a Growth Marketing Strategy with Dev Basu from 2021-05-25T23:37:44
"It's actually easy to be cheap and it's easy to be a generalist. It's relatively hard to be narrow because you have to take that leap of faith and suspend your disbelief that you'll be pigeonho...
ListenDeep Dive with Virtual CFO Client Tiffany Farriss of Palantir from 2021-05-10T20:24:28
“We were built to a certain kind of project, that they weren't looking from us anymore. We had to really reshape the firm and it was a really painful moment. So we really had to learn and step b...
ListenDeveloping Systems to Scale Your Business with David Jenyns (Part 2) from 2021-04-27T20:58:26
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“That's what systems do. They enable you to solve problems once, and then the business over can move over to the next problem which should be a higher level” - David Jenyns
Developing Systems to Scale Your Business with David Jenyns (Part 1) from 2021-04-16T17:47:20
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“All the business owners that I chat with, every single one of them, I don't think we'd ever had a discussion where we haven't come to the conclusion that business systems are import...
ListenPulse of the Industry with Tom Beck from 2021-03-22T19:28:04
“Certainly, confidence never recovered to the levels that we would see. And even most of the members that I talked with, who even ended having a good year, expressed that it was volatile and unc...
ListenEstablish Smarter Ways of Working for you and your Clients with Bill.Com from 2021-03-11T22:36:54
"You have an opportunity to digitally transform your clients' life." - Pete Potsos
The finer details of this episode
- What is Bill.com?
- How Bill.com helped Summit CPA r... Listen
Choosing Vendors with Jake Grimm from 2021-02-23T23:28:26
"In our industry, we're always looking at what can save time and what's not going to break down all the time” - Jody Grunden
The finer details of this episode
- Understanding you... Listen
Deep Dive with Virtual CFO Client Casey Cobb of Ricochet Group from 2020-12-14T13:00
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“Let’s build the plan and plug the engineers into the plan instead of the other way around.” - Casey Cobb
The finer details of this episode
- How the beginni... Listen
The Importance of Team Retreats with Zach Montroy and Lillian Hocevar from 2020-11-23T13:00
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“Taking this time and investment in your team will show dividends in the future.” - Zach
The finer details of this episode
- How to choose the right venues, r... Listen
Getting the Right People into the Right Seats with Tom Barrett from 2020-10-27T09:37:43
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“The key to keeping employees happy is to get the right people on the bus, the wrong people off the bus, and the right people in the right seats.” - Tom Barrett
The fin...
ListenDeep Dive with Virtual CFO Client Greg Bear of Bear Group from 2020-10-12T12:00
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“We were growing, I was wearing a lot of hats, and I started to realize our finances should be doing better.” - Greg Bear
The finer details of this episode
Summit CPA employees Angie Douglas&Mikala Page talk about traveling while working remotely from 2020-09-21T12:00:02
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“Scope out the wifi situation before you arrive somewhere. The worst workweeks have been when I had to use my phone hotspot to work.” - Mikala Paige
The finer details ...
ListenDelegation Tips with Emily Morgan from Delegate Solutions from 2020-08-24T12:00:13
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“We need to be committed to the boring stuff in our business because it is the backbone of how everything runs.” - Emily Morgan
The finer details of this episode
<... ListenClient Spotlight with Matt Westgate of Lullabot from 2020-08-10T12:00:10
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“Intentionally fostering serendipity in a distributed company will help keep isolation at bay.” - Matt Westgate
The finer details of this episode
- What broug... Listen
Financial Meeting Cadence with Kristen Reinking from 2020-07-31T07:43:38
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“If you don’t have the gross profit to support the bottom line, then you aren’t going to have a bottom line.” - Kristen Reinking
The finer details of this episode
<... Listen4 Most Common CFO Topics from 2020-07-16T02:08:34
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“The most important thing is to build a short-term cash flow forecast to know what you are working with.” - Jamie Nau
The finer details of this episode
- Cash... Listen
Deep Dive - Average Bill Rate and Write Downs from 2020-06-15T10:14:50
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“It’s important to understand your company before setting your average bill rate. You might have an advantage if you can charge less and make more.” - Jody Grunden
The ...
ListenHiring Assessments with Zach Montroy from 2020-05-19T02:36:32
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“We are trying to learn about a candidate, know how they are going to fit into the culture, and know how they are going to do the job in a very small amount of time.” - Zach
<...
ListenUsing A Forecast During Difficult Times from 2020-04-21T06:11:11
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“The first thing you want to do is identify what you think is going to happen over the next 2-3 months.” - Jody Grunden
The finer details of this episode
- Th... Listen
Tax Considerations for Creative Agencies from 2020-03-23T12:00:39
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“It doesn’t make sense to drain your cash in order to save for taxes” - Jody Grunden
The finer details of this episode
- Tax laws and how to follow them ... Listen
Distributed Working Models from 2020-03-20T13:56:13
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“Creating a dedicated space for your work is one of the most essential things you can do when working from home.” - Adam Hale
The finer details of this episode
The Art of Cash Flow from 2020-02-24T13:00:03
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“The fact that you created a process is more important than what process you use. What matters is that you have a process.” - Jamie Nau
The finer details of this episo...
ListenCreating Recurring Revenue Streams from 2020-02-10T15:00:03
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“When you have a lot of recurring revenue, you are able to increase your capacity for more projects and take more risks.” - Adam Hale
The finer details of this episode...
ListenHow to Prepare Your Business for a Recession from 2020-01-27T13:00:12
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“You know that it’s going to happen, but it’s not possible to predict exactly when, so the key is to prepare for it.” - Jody Grunden
The finer details of this episode <...
ListenForecasting: How to do it right from 2020-01-15T18:11:32
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“Forecasting gives us the opportunity to reroute, so we can stay on track with the goal.” - Adam Hale
The finer details of this episode
- The difference bet... Listen
Financial Metrics: Net Income from 2019-12-26T21:56:24
“A service-based company should be making 15% net income, 10% is the break-even.” - Jody Grunden
The finer details of this episode
- Why 10% is the new break-even
- H... Listen
Does your business have enough cash? Here’s what you need to know. from 2019-11-24T02:10:33
“If the client knows you're going to reach out every time a payment is due and you do it, there’s no question that it will improve your receivables process.” - Audrey Giannini
The f...
ListenWhat is a Virtual CFO and when should you hire one? from 2019-10-29T16:34:19
“Many times, it’s the last thing they want to deal with, but they know things could go so much further if they had the proper staff. The back of the napkin doesn’t work anymore.” - Michel...
ListenHow we help creative agencies grow from 2019-10-17T19:07:22
“We’ve put together processes and deliverables for our clients. They’ve seen a big impact on their businesses, so there’s tons of value.” - Adam Hale
The finer details of this epis...
ListenThe Summit CPA Backstory from 2019-09-30T12:35:35
“The strategy, speaking with the clients weekly and making sure they have enough cash in the bank to survive the next eight weeks or 12 months, that’s really the differentiator and why we’ve ...
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