Unleashing the Power of Agency Marketing with Logan Lyles - a podcast by Summit CPA Group

"Most agencies try to market the solution and convince clients that they're the best. What they should do is market the problem, and then they become the default solution." - Logan Lyles

The finer details of this episode:

• Challenges in allocating resources for agency marketing efforts, especially during uncertain economic times
• Systematic approach to generating new pipeline and positioning in the market
• Leveraging people as the product and face of the brand, thought leadership, client testimonials, and case studies to build credibility and attract business

Episode resources:

• Summit Virtual CFO by Anders website – https://www.summitcpa.net/
• Email us with questions or if you’d like to be a guest on the show – vcpasuccessshow@anderscpa.com
• This Quiz Will Tell You What Financial Help Your Business Needs! https://rxkebp5191f.typeform.com/summitquiz?typeform-source=statics.teams.cdn.office.net
• Teamwork https://www.teamwork.com/
  • The State of Agency Operations Report | Teamwork
• https://www.linkedin.com/in/loganlyles/

Further episodes of The Virtual CPA Success Show for Creative Agencies

Further podcasts by Summit CPA Group

Website of Summit CPA Group