Podcasts by The WHY MARKETING Podcast

Stephanie Stuckey | Remix of an Iconic Brand from 2021-09-29T11:00

This week we're bringing back an episode from earlier this year with Stephanie Stuckey the CEO of Listen

Latané Conant (6sense) | Riding the Perfect Wave from 2021-09-16T06:00

This week on TWMP we talk with Latané Conant the CMO of 6sense and author of the b...

Josh Cole (TITLE Boxing Club) | Connecting the Dots from 2021-09-01T06:00

In this first episode of Season 5 of TWMP we sat down with Josh Cole the Chief Marketing & Digital Officer at Chris Walker the CEO of Refine Labs joins us to talk about ...

Lori Marcus | Exploring Career 3.0 from 2021-05-26T06:00

On this episode we sit down with Lori Marcus for an inspiring marketing conversation about the chapters of her career, especially Chap...

Alexis Kirkland (Treasury Wine Estates) | Transforming Brand & Customer Engagement from 2021-05-12T03:00

Alexis Kirkland is Vice President of Marketing Activation and Enablement at Rod Davis is the Managing Director, Sales & Marketing for USA Football...

Doug Zarkin (Pearle Vision) | The Northstar of Marketing from 2021-04-13T12:00

In this episode, Doug Zarkin the CMO of Pearle Vision sits down for a fantastic conversation abo...

Larisa Walega (Ziebart) | Insight Driven Marketing from 2021-03-31T06:00

Larisa Walega is the VP of Marketing of Ziebart International Corpor...

Matt Pechman (Gambrinus) | Breaking Thru the Noise from 2021-03-17T06:00

Matt Pechman is the CMO of The Gambrinus Company a family-owned company located in San Antonio, Tex...

Joe Hodas (Wana Brands) | State of the Cannabis Industry from 2021-03-03T07:00

In this episode of The WHY MARKETING Podcast we catch up with Joe Hodas, the CMO of Wana Brands, the ...

Stephanie Stuckey (Stuckey's) | The Great American RoadTrip from 2021-02-24T07:00

Stephanie Stuckey is on one heck of a roadtrip as the CEO of Stuckey...

Dan Pincus (MetLife) | Delivering Value Thru Sponsorships from 2021-02-10T07:00

Dan Pincus is the AVP of Sponsorships and Promotions for MetLife.  Founded...

Chris Panebianco (BHG) | Going Bigger from 2021-02-03T07:00

Chris Panebianco is the Chief Marketing Officer for Bankers Healthcare Group (BHG), a...

David Reid (NOV) | Building & Developing Leaders from 2021-01-27T12:00

David Reid is the Chief Technology Officer and Chief Marketing Officer for NOV, a global leader in the desi...

Erin Griffin (Riddell) | The Game Changer from 2021-01-13T07:00

Erin Griffin is the VP of Marketing & Communications for Riddell Sports Group (Riddell), a premier ...

Joe Hodas (Wana Brands) | High On Success from 2020-04-29T05:00

On this episode of The WHY MARKETING Podcast, we chat with Joe Hodas the Chief Marketing Officer at Wana Brands where he is responsible for generating revenue by creating innovative and refined ...

Michelle Edgar (Epic Records) | Following the Music from 2020-04-15T05:00

On this episode of The WHY MARKETING Podcast we sit down with Michelle Edgar, the VP of Brand Marketing at Epic Records to talk about how her career jo...

Sona Bajaria (Pernod Ricard USA) | Changing Brand Perceptions from 2020-03-25T06:00

On this episode of the why marketing podcast, John and I are talking brand re-positioning with Sona Bajaria the Vice President of Marketing for Pernod Ricard USA. 

Sona Bajaria has held...

Raegan Moya-Jones | From Babies to Moonshine from 2020-03-18T02:00

On this episode of The WHY MARKETING Podcast, John and I have the pleasure of sitting down and having a candid conversation with Raegan Moya-Jones, about her career journey and how it’s taken he...

Peter Isaacson (Demandbase) | Account Based Marketing (ABM) from 2020-03-12T01:00

On this weeks episode of The WHY MARKETING Podcast, we sit down with Peter Isaacson the Chief Marketing Officer of Demandbase about his career and how companies are leveraging Account Based Mark...

Taryn Olsen (Mezcal el Silencio) | Brand Building Thru Experiences from 2020-03-04T07:00

On this episode of The WHY MARKETING Podcast, I’m back to hosting the show solo while John is traveling. And, that's too bad for him because our guest this week is Taryn Olson, the VP of Ma...

Kim Kaupe (Superfan Company) | An Accidental Entrepreneur from 2020-02-11T00:00

Kim Kaupe is the co-founder and CEO of The Superfan Company, a fan engagement agency focused on creating one-of-a-kind products, programs and strategies for entertainers, brands, and celebrities...

Melanie Marcus (Surescripts) | Relationship Marketing from 2019-12-24T07:00

In our final episode this season, we sit down with Melanie Marcus the CMO of Surescripts to talk about relationship marketing and selling in a B2B environment and how it can set your business up...

Bryan Chaney (Indeed) | The Art of Employer Branding from 2019-12-17T07:00

How well does your business engage with its employees to create a culture that's special and unique?  Well in today's competitive labor market, attracting and retaining top talent must...

Jerome Hiquet (Formula E) | The Future of Sports from 2019-12-10T07:00

On this episode of The WHY MARKETING Podcast we sit down with Jerome Hiquet the CMO of Formula E, the all-electric street racing series that's also the fastest growing sport on the planet! ...

Dave Reiseman (Gold's Gym) | The Mecca of Marketing Innovation from 2019-12-03T07:00

On this episode of The WHY MARKETING Podcast, we chat with Dave Reiseman the CMO of Gold's Gym about his career journey and how coming up thru the communications channel has helped him beco...

Don Clark (Redline Athletics) | The Power of Partnership from 2019-11-26T07:00

In this episode of The WHY MARKETING Podcast, we are fortunate to sit down with Don Clark the CMO of Redline Athletics. During our time together we talk about the major influences that impacted ...

Scott Griffiths (Farmers Insurance) | The Numbers Behind Marketing from 2019-11-19T07:00

This week on THE WHY MARKETING Podcast we’re talking finance, but not in a boring way because my guest is Scott Griffiths, the CFO of Marketing at Insurance Heavyweight, Farmers Insurance.  Duri...

Michael McIntyre (MOCEAN) | The Converging of Traditional Advertising & Entertainment from 2019-11-12T07:00

Brands today are becoming increasingly more entertaining in the way they advertise their products and that's no coincidence, according to Michael McIntyre who is my guest this week.  Michae...

Thomas Barta (Author) | The Making of an Effective & Successful Marketing Leader from 2019-11-05T07:00

On this episode of The WHY MARKETING Podcast we explore the traits that make effective and successful marketing leaders with Thomas Barta, a ren...

Andrea Kayal (Upserve) | Serving Up Marketing Goodness from 2019-10-29T06:00

This week on The WHY MARKETING Podcast I sat down with Andrea Kayal, Chief Marketing Officer at Upserve about the benefits of working for a portfolio company of Vista Equity Partners, merging ma...

Todd Smith (U.S. Chamber of Commerce) | The Building Blocks of Success from 2019-10-22T06:00

On this weeks episode of The WHY MARKETING Podcast I sit down with the U.S. Chamber of Commerce's very own Todd Smith who is the Vice President of Global Partnerships and Marketing.  During...

Neil Etheridge (DISCO) | The Technician from 2019-10-15T06:00

This week on The WHY MARKETING Podcast I sit down with Neil Etheridge the CMO of DISCO and a 20-year tech industry veteran focused on bringing cloud computing and SaaS solutions to address the l...

Marissa Freeman (HPE) | The Advocate from 2019-10-07T20:24:18

This episode of The WHY MARKETING Podcast features Marissa Freeman, the Chief Brand Officer at HP Enterprises and one of the leading advocates on the importance of women in technology.  During o...

Elizabeth Brown (Little League) | Take Me Out to the Ballpark... from 2019-10-07T20:09

In celebration of America’s Pastime, The WHY MARKETING Podcast is excited to have Elizabeth Brown the CMO of Little League on the show to talk about all things Little League.  From the Little Le...

Matt Preschern (Forcepoint) | Navigating the Sea of Sameness from 2019-07-28T18:23

Is your company's messaging and value proposition different, I mean, truly different? Do they allow your brand to stand out?

If you can't confidently answer YES to these two simp...

Jeff Swystun | The Essence of Brand Stories from 2019-07-23T16:48:12

In Episode 27 of The WHY MARKETING Podcast we talk to Jeff Swystun, Agency Lead and Consulting CMO about the missing fundamentals of marketing, his Madison Avenue career, how storytelling still ...

Colin Guinn (Guinn Partners) | How a Big Ass Toy Helicopter Transformed an Industry! from 2019-07-17T00:13

Colin Guinn is a Serial Tech Entrepreneur and Rockstar in the World of UAV Technologies, and he stopped by to share with us how he helped pioneer the drone industry as we know it today! 

Lori Tauber Marcus | The Mindset of an Overachiever from 2019-07-08T12:58

This week I had the privilege to sit down with Lori Tauber Marcus about marketing, fitness, leadership and why corporate boards should be looking to create a more diverse set of directors. 

Garrett Mehrguth (Directive) | The Sultan of Search from 2019-07-01T17:43:15

Garrett Mehrguth. is the Founder and CEO of Directive, a leading B2B and enterprise search marketing agency that he founded in 2014 and has been growing by 300 percent every year since! 

Andy Yost (Gannett) | A Full Circle Journey from 2019-06-22T20:32:34

In this episode I have the privilege to sit down with Andy Yost the CMO of Gannett | USA TODAY NETWORK. Andy shared with me how he had always wanted to be a marketer & how each stop along hi...

Hugh Forrest (SXSW) | The Patriarch from 2019-06-16T23:59

Fun talking to Hugh Forrest the Chief Programming Officer of SXSW about his amazing 32-years leading the festival! We also take a behind the scenes look at what it takes to run the festival, inc...

Grant McLaughlin (Booz Allen Hamilton) | The Change Manager from 2019-06-10T18:36:58

In Episode 19 we talk to Grant McLaughlin the VP, Corporate Affairs at Booz Allen Hamilton about visiting the National Parks, his amazing career, and what it's like overseeing the change ma...

Sherri Lindenberg (Crump) | Read, Write, Listen! from 2019-06-09T17:18:32

My longtime customer, Sherri Lindenberg, the SVP of Marketing Communications and Events at CRUMP stops by to share her career story and why it's so important for us all to become better rea...

Jennifer Severns (American Marketing Association) | It's All About The Experience from 2019-05-30T17:15:30

Jennifer Severns from the American Marketing Association (AMA) stops by to talk about her role as the Chief Experience Officer and how they’ve been transforming the AMA, what this transformation...

Kyle Lacy (Lessonly) | The Storyteller from 2019-05-22T01:01

In Episode 18 of The WHY MARKETING Podcast, Kyle Lacy the VP of Marketing at Lessonly shares his career journey and how the art of story telling can help you stand out as unique. There is so muc...

Kristi Turner (COMPEAT) | Serving Up the Good Stuff! from 2019-05-20T01:00

This week we sit down to chat with Kristi Turner the CMO of Compeat about her impressive 27-year marketing career and what her team of SaaS marketers are 'serving up' for their custome...

Matt Repicky (Genexa) | The Renaissance Man from 2019-05-15T13:46:03

In Episode 16, Matt Repicky the CMO of Genexa sits down to talk about his career and how he’s been able to leverage his background as a Global Marketing Executive in retail and consumer products...

Lisa Roberts (Cicitas Learning) | Just Breathe! from 2019-05-13T12:51:45

Lisa Roberts, Go-To-Market Strategist and former Head of Marketing at Civitas Learning shares her career journey and what it was like graduating from college and moving to NYC at the start of th...

Derek Pando (ZOOM) | The Future of Video! from 2019-05-07T23:39

Derek Pando who manages International Marketing for ZOOM sits down to talk about ZOOM’s hypergrowth, MBA’s, and what it was like working at LinkedIn before taking a ‘leap of faith’ and joining t...

Dan Kryzanowski (Rocket Dollar) | 21st Century Diversification from 2019-05-06T02:46:35

In this episode we catch up with Dan Kryzanowski, EVP of Business Development and Marketing at Rocket Dollar about his background and all the great things they have going on at Rocket Dollar! 

Holly Hughes (BAI) | Marketing in a Thriving Industry from 2019-05-01T01:07:13

In Episode #12 of The WHY MARKETING Podcast, we catch up with Holly Hughes the CMO for BAI about her amazing marketing career within the financial services industry and how BAI is helping that i...

Steven Fund (Intel) | The BRAND Transformer from 2019-04-28T13:29:22

In Episode #11 of The WHY MARKETING Podcast, we have the opportunity to catch up with Steven Fund, the former CMO of Intel and one of the foremost experts when it come to Brand Transformation!

Doug Zarkin (Pearle Vision) | The "art & science" of Brand Building from 2019-04-22T00:10:25

In Episode #10 of The WHY MARKETING Podcast, we sit down to chat with Doug Zarkin, the CMO of Pearle Vision about his incredibly interesting marketing career and why marketers need to master the...

Ganesh Padmanabhan (Molecula) | Exploring Artificial Intelligence from 2019-04-15T01:46:23

In Episode #9 of The WHY MARKETING Podcast, we visit with Ganesh Padmanabhan about Artificial Intelligence (AI) and how machine learning is powering business and transforming the way marketers a...

Peter Horst (Author) | From French Horn to Career 2.0, The Career Journey of a Great American CMO from 2019-04-08T01:17

Peter Horst, the accomplished CMO, Keynote Speaker, Board Advisor, and now Best Selling Author sits down to talk about his amazing career journey and how his time as a marketer prepared him to w...

Amber Armstrong (IBM) | Breaking Down the Internet of Things (IoT) from 2019-04-01T14:26:50

Amber Armstrong, the CMO for IBM's Watson IoT sits down to discuss her amazing career and what they are up to over at IBM. She also helps break down the Internet of Things (IoT) and some of...

Elissa Fink (Tableau) | A Fresh Perspective from 2019-03-24T22:01

In episode #6 we catch up with Elissa Fink the former CMO of Tableau Software about what she's up to now that she is 'semi-retired' after 11-incredible years of leading the market...

Jenny Rooney (Forbes) | The Key Traits of Leading CMO's from 2019-03-17T16:52

Jenny Rooney the Editor of the CMO Network at Forbes sits down to discuss her amazing career as one of the leading authorities of the CMO Community!

Scott Neuman (Calix) | An International Mindset from 2019-03-11T00:28

Scott Neuman, the VP of Marketing at Calix shares his career journey and how his tenure at IBM, especially his time working as their CMO over Eastern & Central Europe helped make him a bette...

Mike Westgate (Briggo) | The Connected Coffee Experience from 2019-03-03T18:42:43

Mike Westgate from BRIGGO shares how they are deploying technology to disrupt the way consumers buy their coffee and what they have brewing during SXSW!

Bob Kraut (Arby’s) | Competing In The Digital Age from 2019-02-24T20:00:12

Bob Kraut, the former CMO for Papa Johns and Arby's talks to us about his amazing career journey and how the digital age is able to help brands compete globally!

John Behling (Clearly Canadian) | Follow Your Passion from 2019-02-17T17:51

CMO, Board Director, and Investor, John C. Behling talks about his journey and how following his passion throughout his career, helped him to become a better CMO by doing what he loved!