Jeff Swystun | The Essence of Brand Stories - a podcast by Rusty Pepper

In Episode 27 of The WHY MARKETING Podcast we talk to Jeff Swystun, Agency Lead and Consulting CMO about the missing fundamentals of marketing, his Madison Avenue career, how storytelling still captivates, and we cover his new book, Why Marketing Works.

Further episodes of The WHY MARKETING Podcast

Further podcasts by Rusty Pepper

Website of Rusty Pepper