A successful product's journey from idea to launch - a podcast by GfK

80% of new products fail, yet innovation is critical to a brand's future. How do you mitigate risk and measure its success? In this episode, Fifty Gazelles' Jeremy Andersen and GfK's Neal Heffernan unfold what makes a successful product. From sparked idea to development to launch, tune in to understand what's tips the scale.

Guests: 

• Jeremy Anderson, Founder, Fifty Gazelles



• Neal Heffernan, EVP, GfK Sales Effectiveness North America

Resources: 

• eBook: Minimize risk and maximize ROI when launching new SKUs



• Podcast: Creating Success Through In-Market Testing

More on this episode:

• Get more details about this episode at www.gfk.com/en-us/thinking-ahead 



• Contact the Thinking Ahead Podcast at marketing@gfk.com  

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