Bringing new precision to programmatic targeting - a podcast by GfK

At a time when consumer behavior – and data – is wildly unpredictable, agencies and brands need to bring extra diligence to the process of creating ad audiences. In this podcast episode, GfK’s Natasha Stevens explores the promises and pitfalls of combining data from different sources. She defines the many unknowns that surround target creation in today’s marketplace, and tells how a multi-set approach can improve target accuracy exponentially – or dilute the value of high-quality data.

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Video: Optimizing audience data for programmatic targeting

 

Further episodes of Thinking Ahead: Your Leading-Edge Insights Podcast

Further podcasts by GfK

Website of GfK