Building connections beyond pride month - a podcast by GfK

from 2021-07-07T12:29:05

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This episode is an audio version of MRI-Simmons' recent panel discussion on a company's responsibility for inclusivity in their business and brand. The panel discusses the changing attitudes among Americans toward the LGBTQIA+ community, the perils of "rainbow-washing," or superficial allyship without meaningful effort or action behind it. Finally, it explores how companies can impact the community as a part of their business strategy throughout the year.

Guests:

Karen Ramspacher (Moderator), SVP, Innovation & Insights, MRI-Simmons

Diane Anderson-Minshall, CEO, Pride Media

Joeseph Chen, Consumer insights lead, Mondelez International

Kirk Olsen, SVP & Managing Director, Horizon Media

Resources:

Full video recording: Building connections beyond Pride Month