Creating Success Through In-Market Testing - a podcast by GfK

In the midst of today’s disruptions, FMCG brands, marketers, and retailers need to Think Ahead. In this episode, we sit down with GfK's Susan Stacey and Neal Heffernan who help us understand how to optimize brand innovations for long-term success. Tune in for an in-depth look at the dos and don'ts of effective testing.

More Information: 

Optimizing brand innovation for long-term success [video]: https://hubs.ly/H0r6h1x0 

Design FMCG Products for real-world success [eBook]: https://hubs.ly/H0r6gWS0 

Further episodes of Thinking Ahead: Your Leading-Edge Insights Podcast

Further podcasts by GfK

Website of GfK